Business Report for Steve Nash Fitness World and Sports Club - Book Report/Review Example

 Business Report for Steve Nash Fitness World and Sports Club Introduction Steven Nash Sport Club is recognized as the largest and the renowned fitness provider in British Columbia, with more than 900 staff members delivering their valuable services to diverse range of customers. The first Steve Nash sports club was established in 2007 in Vancouver. Later in 2009, it merged with fitness that was followed with the creation of the Steve Nash fitness world and sports club brand. The club share strong historical background of around 50 years. The major objective of the club is to deliver its customers with the greatest possible satisfaction. In order to cater the needs of its customers, professional trainers are regularly engaged in rendering their quality services. Besides, customers of the club are also provided with different types of equipment along with the fun and friendly environment, where they can work out without any interference. The Steve Nash sports Club due to its quality service offered to the customers is growing rapidly, which have created requirements for the club to acquire more customers and to gain greater competitive advantage. Meanwhile, certain issues and challenges are being identified in the company management, which needs to be meticulously addressed for ensuring long-term success and growth. It is apparent that in the contemporary business environment whether large or small business organizations are required to ensure that most effective strategies are implemented within the organization that are driven with its goals and objectives. Besides, change across the business domain is pervasive that have considerable influence on employees motivation, communication as well as leadership within the organization (Bloomberg Businessweek, 2014; Steve Nash Fitness World, 2014). Notwithstanding, the most prominent issues concerning about the club were identified as communication, leaderships and motivation. In this context, communication is identified as one of the major factor that needs to be addressed by the club prudently. Notably, significant communication gap has been identified between the employees and the managers. Another major element that the club needs to be concerned about is firmly related with the leadership aspects. Although, the leaderships within the club is recognized to be effective in promoting success of the organization and motivating employees to contribute their best towards its long term survival. However, with the changing business environment the club is required to bring mold in its leadership style accordingly. Similarly, it has been comprehended that the club recognizes the element of workforce motivation as an important function for the accomplishment of its goals and objectives. Evidently, the club is identified to use different types of theories and plans such as use goal setting theory, profit sharing plan, skilled-based pay and bonuses as a tool for rewarding employees for their dedicated efforts and for motivating them to continue their good performance (Bloomberg Businessweek, 2014; Steve Nash Fitness World, 2014). Correspondingly, the subsequent discussion aims at explaining the issues related to communication, motivation, and leaderships within the club in detail. In addition, appropriate recommendations will be drawn for the club for ensuring its success in the highly competitive and dynamic business environment. Summary Steve Nash Sports club is highly dedicated towards their customers. . In order to maintain a continuous growth the company follows leadership patterns like the “Trait Theory Leadership” and “Behavioral Theories of Leadership”. To maintain a good relation with the customers the management tries to preserve a leadership base of managers, who possesses positive skills of emotional intelligence as well as interpersonal relationship to have strong customer base in the long run. Owing to low hierarchy at work there are free flow of communication among the employees as well as the managers to have high effectiveness in the workforce and regarding the decision making process (Steve Nash Fitness World, 2014). The communication that takes place in the organization is mostly face to face and the employees are friendlier as this enhances opportunity of good communication and increases transparency of work. The company also follows a downward flow of communication between the managers and the lower level employees. The managers typically provide job instruction, clarify the procedures along with policies, assign goals and identify problems. Additionally, the company also possesses a system of lateral communication among the same level of employees to increase the effectiveness. For employee motivation the fitness center largely depends on the feedback of the consumers. As a reward for performance the company has special bonus schemes that motivate the trainers to perform well. This in turn helps the company to manage their performance appraisal schemes better as well as enhance their customer satisfaction. Conclusion Even when the company is managing their customer base pretty well the Steve Nash Fitness World & Sports Club still has certain issues in their company management. The company has been facing issues due to the proper flow of communication. The employees have less feel of belonging with the company, hence fails to make effective face to face communication with their clients. Another, flaw that could be identified within the employees is the immense amount of stress of achieving the monthly goals. The stress level among the employees increases when they fail to meet the monthly target and extract the amount of commission. Parallel to this, the Steve Nash Fitness World & Sports Club has an issue of lack of identification among the managers. Therefore the company cannot efficiently distinguish between their managers and the potential leaders (Derue et al., 2010). In order to work efficiently in the present market the company needs to enhance their leadership skills. To do so the company must be providing efficient training to their potential managers. This would ensure that there will be certain number of managers who could lead the organization efficiently to promote its internal members in varied leadership positions. Again to instill the positive motivation the fitness center should be re -developing their bonus schemes to make the employees perform better. However, to enhance the level of communication the company has been positively implementing different training processes. The company has been training their employees to make them communicate effectively. To enhance effectiveness of face to face communication the managers motivates the employees to receive phone calls and communicate within the organization (Wood, 2010). Through the planning of the group training programs the Steve Nash Fitness World & Sports Club has also been efficiently increasing the interpersonal relationship among their employees. The organization has been improving their human resource management practices to enhance their organizational performance and gain a competitive advantage. References Bloomberg Businessweek. (2014). Company overview of Steve Nash Fitness World Inc. Retrieved from http://investing.businessweek.com/research/ stocks/private/snapshot.asp?privcapId=83893243 Derue, D. S., Nahrgang, J. D., Wellman, N., & Humphrey, S. E. (2011). Trait and behavioral theories of leadership: an integration and meta-analytic test of their relative validity. Personnel Psychology, 64, 7–52. Steve Nash Fitness World. (2014). Steve Nash Fitness World & Sports Club. Retrieved from http://www.snclubs.com/about/ Wood, J. T. (2010). Interpersonal communication. Lineberger Distinguished Professor of Humanities, 1-34. Read More