The Role of the Chinese Television in the New Media Age - Essay Example

Along with the fast pace of this technology, we find the development of traditional media like television. These changes in the media industry as a whole and the television industry specifically may be seen in the overall structure of the international industry. Thus, in this modern world characterized by the growth of media of various types, all the world powers find a great place for domination and control of media and the industry. In this context, it is of great significance to analyze the role of emerging world players like China.

"Over the past two decades, China's television programming has experienced unprecedented expansion. Today, the TV industry has entered a stage of heated competition, as more and more domestic and international media players are entering the Chinese market." (China's TV Industry: An Overview. 2006). Only a proper analysis would tell the facts about the role of the Chinese TV industry in the modern media age. In this paper, such an endeavor is initiated- to know, analyze, arrive at conclusions, and encourage further studies on how Chinese television maintains its position in the new media age.

Due to the worldwide trend toward deregulation and privatization of the mass media, they have concentrated, mainly, at the national level. "Perhaps the most significant development of the last two decades in international communication is the increasing concentration of mass media ownership within and across national borders" (Shah n.d) The most significant international phenomenon in the present situation, globalization has a pertinent role in the development of the media. "The truth is simple: Globalization needs media and vice versa.

" (Esin 2002). In this modern world, global movement across borders and rapid commercialization are the bywords. In addition, think global and act local adage has caught up as a leading marketing principle particularly in international marketing. This is reflected in every economy and the impact of this global phenomenon is evident in the media sector of modern economies. In this paper, the focal question is concerning the impact of the modern global situation and the new media age on Chinese TV.

There is no question regarding the developments that have taken place in the international media culture. Most of the changes have been due to the growth of new technology. The amazing growth of the international media is also characterized by remarkable competition.