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Understanding Organisations and role of HR /L&D - Essay Example

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Low and affordable fares will attract not only customers but other companies who are willing to transport their cargo (British Airways, 2009). This will create a…
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Understanding Organisations and role of HR /L&D
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Download file to see previous pages BA can have the advantage of implementing new and improved techniques to gain over its competitors. Ideas like coating with silver the common areas in order to prevent the spread of flu and cold, more localised temperature control which can be operated from the personal display system or a self cleaning table that is embedded in the armrest can be implemented by BA. Presenting correct mix of discounted tickets and full fare tickets can also provide an edge over its competitors. This means that BA intends to implement a skilled revenue management team since the calculation is complex which requires sophisticated computer software. This team will help to find the correct mix of fares for the company by approximating the demand for seats on a particular flight so that it can set the prices of the seats consequently (British Airways, 2009).
British Airways covers over 550 destinations worldwide. It is a member of one world alliance and in cooperation with American Airlines, Aer Lingus, Cathay Pacific, Iberia, Finnair, Quantas and LAN covers more than 600 destinations (British Airways, 2009).
BA offers rewards and privileges to travellers who travel frequently. The company provides the regular fliers a membership of oneworld airline’s frequent flyer programme where the passengers can enjoy privileges like easy transfers between partner airlines and smooth access to some of the finest premium airport lounges around the globe. If the status of oneworld frequent flier is Emerald or Sapphire or they are travelling in Business Class Cabin in any oneworld member airline, then they gain access to 600 international airport lounges.
The airlines Industry have been influenced by the political environment. The terrorist attacks on airlines and hijacks have invited rigorous government regulations and the security rules have been tightened. These incidents instilled the fear among the customers which adversely ...Download file to see next pagesRead More
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