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Advocacy Project - Essay Example

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With the development in technology, the exposure of tobacco products has increased significantly. This has made the product appeal to the younger age brackets hence, encourage the use of…
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Advocacy Project
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"Advocacy Project"

Download file to see previous pages With the increase of cancer cases among the population, PSA, through an advocacy advertisement, aims to address the issue through discouraging tobacco use in the society (Tobacco free kids.org). This presentation will explore several aspects of the advertisement to determine its effectiveness.
The PSA advertisement on tobacco smoking has targeted to dissuade the use of cigarettes in the society. These advertisements are placed in a website hence are accessible for individuals regardless of their geographical presence. The advertisement aims to promote healthy behavior by discouraging the use of cigarettes.
When exploring the website, it is evident that the target audience for this advocacy campaign is students. The campaign aims to dissuade students from using tobacco products hence promote health among this group (Tobacco free kids.org). This is considering that they comprise of the majority population in the society, and hence they are crucial in shaping future societal behavior.
In order to determine the effectiveness of the campaign, it is essential to analyze its features. Some of the features, which ensure the advertisement is effective, include compatibility. Based on the audience targeted, the objective of the advertisement and the nature of the problem, there is compatibility in the advertisement leading to effective communication of the intentions of the advertisement. When considering the complexity of the campaign, the message is portrayed simply, and the intention of the campaign is clear to the target audience. The campaign also shows commitment, in that the content of the advert is centered on its purpose, which is an anti smoking campaign for students. Focus is maintained throughout the website, and there is no deviation in the content on cigarette usage and its consequences. The advocacy campaign also impacts social relations since it portrays the tobacco companies as self-serving, hence create a negative ...Download file to see next pagesRead More
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