Application of Performance Measures of Pullman Hotel London - Essay Example

Pullman Hotel brand is world renown and respected globally and has received a series of awards over the years.

Among the awards include, ‘The World’s Leading Island Resort’ which was awarded to Pullman Timi Ama. Both Accor and Pullman Hotels have experienced an upward trend in financial performance over the last 5 years have experienced a peak in the 2014 financial year (Accor, 2014, n.p). The trend analysis of the profit margin indicates the growth. Hotel Pullman London ST. Pancras is a four-star hotel within the 93 Pullman Hotels spread across the world and is one of the major extravagance hotels in London.

Assuming Accor Company uses the traditional form of budgeting technique; the budget used in 2014 is similar to the 2013 financial statement results. Therefore, we will use the 2013 cost as the assumed budget costs in the variance analysis. According to Accor (2014), 77% of all the hotels under ACCOR are in Europe, whereas only 5% of the hotel brands are upscale. There are 5 upscale hotels in Accor’s portfolio so Pullman Hotel attributes for 20% of their revenue and costs. As a result, the ACCOR annual financial statements will be used for the financial data appraisal of Hotel Pullman.

Therefore, to get the actual costs attributable to Hotel Pullman London St. Pancras, all costs shall be multiplied by: 77%*5%*0.2*(1/93). The Variance analysis for Pullman’s Hotel indicated favorable performance for the Hotel. In the Income statement, there were positive variances for all costs except gains on management and of assets (Bititci, 2000, 692-704). However, the variances were small indicating that the level of production or service delivery remained constant between the two years.

The decrease in operating expenses could indicate higher levels of efficiency and the elimination of unnecessary costs. The increase in revenue, while there is a decrease in operating costs, may indicate there was better service delivery at lower costs (Gates, 1999, n.p). In addition, the actual profit was over 75% higher than budgeted profits. The Statement of Financial position highlights the immense loss of over 4,056 Euros. All the information is found in the second PowerPoint Slide. In addition, the Statement of Financial position also displays favorable variances for Total Assets and Liabilities.