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Credit Card Industry and University Students: A Convenient Consumer Group - Research Paper Example

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This research "Credit Card Industry and University Students: A Convenient Consumer Group" is about credit card usage among university students. The primary and secondary data has been utilized for the same. Primary research is done with the help of a structured questionnaire…
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Credit Card Industry and University Students: A Convenient Consumer Group
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Download file to see previous pages Students can learn financial management through credit card statements. They can be more organized and good planner for their budgeting. A good credit history will help students not only to extend their financial limits but also help those getting loans in future.
The global economy is facing a transition stage. The economic growth rate of the developed economies, on one hand, has slow down whereas for the least developing and developing countries it is increasing. In some developed nations the rate of growth rate of the economic growth has gone down.
The credit card companies are facing various challenges in the matured markets like the UK. The companies are approaching customers in an early stage as possible. As soon as students attain the age of eighteen years, they become eligible for the credit cards and independent for their financial decisions.
This study has significance in the current business scenario when the companies are facing critical business challenges. It has become very challenging for the companies to sustain and maintain their market share. This study provides information on one of the potential customer segments.
A credit card is a modern era’s facility that provides financial flexibility to the customers. The studies conducted in the past ranges from general features of the credit cards, card issuers or service providers and merchants, different uses and abuses of credit cards and many others. A well-known study conducted for the understanding interactions of consumers, merchants and card issuers in the past included three major categories consumers, merchants and issuers. The role of policymakers and financial institutions cannot be ignored. Credit card companies operate in a highly regulated environment. Merchant accepts credit cards from the credit card users. ...Download file to see next pagesRead More
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