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Chucks Wagon Inc and the Experience of a HBS Student - Case Study Example

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This essay analyzes Chuck’s Wagon Inc, that was found in 1977 by bill chuck; company acquires 15 product categories and 250 SKUs after having 21 years of a steady growth company is at its peak was able to have growth of $8.8 million. The company has five different distribution channels…
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Chucks Wagon Inc and the Experience of a HBS Student
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Download file to see previous pages The case of Chuck’s Wagon Inc describes the experience of an HBS student as he has been taken a challenge of transition from an intern to a president at Chuck’s wagon Inc. This paper aims to provide the appropriate suggestion for the organization in order to improve the performance of the organization and take the organization out of the bad situation.
In order to gain this objective paper has been distributed into 4 major sections in first section Swot analysis has been conducted and on the basis of the analysis, a decision to eliminate the lowest sale products has been proposed. In the second section, two performance measurement methods have been discussed such as financial and non-financial and appropriate suggestion regarding performance measures has been made. The third section is consists of the incorporation of performance measures in balance scorecard. However, in last section activity-based costing method has been suggested to improve the operations and its benefits and appropriateness to the organization have been discussed.
SWOT analysis is an important tool to realize the company’s internal weaknesses and chances that exist outside the firm to grow (Helms, & Nixon, 2010). Therefore, in order to recommend the appropriate strategic model, it is essential to analyze the organization potential and opportunities exist for the organization.
On the basis of the analysis, it has been determined that the major issues that company is facing include operational complexity, credit issues, marketing and pricing issues, lack of data availability, SKU based profitability, variability in the material of the product, and operating losses. The company needs to take some strategic decision in order to extract the company from maturity stage. The approach that has been used to make the decision is “rational strategic model of decision making” this approach will allow realizing the pros and cons of each decision made (Elbanna 2009).  ...Download file to see next pagesRead More
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