Nobody downloaded yet

Competitive position and performance of Soft Drinks Industry 03082 - Essay Example

Comments (0) Cite this document
The overall analysis of the soft drink industry has examined the competitive performance of three major organisations such as Nichols Plc, A. G. Barr Plc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Competitive position and performance of Soft Drinks Industry 03082
Read TextPreview

Extract of sample "Competitive position and performance of Soft Drinks Industry 03082"

Download file to see previous pages The discussion has provided a clear image about the organisations and their last five years financial performances. It has evaluated the non-financial performances to assess the future performance of the organisations. The study has provided essential recommendations for the organisations to improve their future performance.
The soft drink market is the highly growing industry sectors of the UK with 44.8% market share. In comparison to 2013, the overall consumption of different soft drink brands within the UK has witnessed a modest increase of 0.9%. Approximately 48% of consumers in the UK prefer different brands of carbonated soft drink rather than other beverages. Over 37% of the household of the UK are replacing alcoholic beverages with the carbonated soft drink during their meal time (Ford, 2014). The UK soft drink market consists of wide range of product options such as carbonated drinks, flavoured juices, ready-to-drink beverages, packaged drinking water and energy drinks (British Soft Drink Association. 2014). The carbonated soft drink (CDS) market possesses the largest portion, i.e. 50.3%, of the UK soft drink industry. The major players of the UK CDS sector include Britvic Plc., Nichols Plc. and A. G. Barr Plc. which own respectively 43%, 2% and 3% of the overall market share by revenue (British Soft Drink Association. 2013).
Though the market consists of a huge number of local organisations, it is still dominated by different international players such as Coca-Cola Company and PepsiCo Inc (Steen and Ashurst, 2008). The range of soft drinks on the shelves of retail outlets is rapidly growing which is giving people a wider choice than ever. Therefore, this situation has fuelled fierce competition within the local brands to secure a competitive position within the UK market. The strong competition in the market is also influencing the major local players to indulge in different research ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Competitive position and performance of Soft Drinks Industry 03082 Essay”, n.d.)
Retrieved from
(Competitive Position and Performance of Soft Drinks Industry 03082 Essay)
“Competitive Position and Performance of Soft Drinks Industry 03082 Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Competitive position and performance of Soft Drinks Industry 03082

Competitive Position of Thorntons

...Competitive Position of Thorntons Analysts can assess the competitive status of an organization, company or an industry by use of the Porter’s five forces model that helps in determining the position and the competitive strength of an organization. The concept of five forces model involves relationship between in-house industry competitors, suppliers, potential competitors, and buyers hence resolve to establish alternative solutions to the problems in need of address (Hill & Jones, 2009: 42). Three of these five forces point out to external forces of competition where else the others refer to internal...
4 Pages(1000 words)Essay

Why do students drink soft drinks

...?Why College Drink Soft Drinks Introduction Scientists have conducted studies to investigate the effects of excessive soft drinks intake to a person. It have been reported that Sodas are the common soft drinks that many people prefer and crave for. As a refreshment drink, Individuals find it hard to avoid its temptations since it is available in many different spots around town. Its great availability in the market is also a worrying issue. College students have continuously been notorious in the consumption of these fizzy drinks regardless of the health hazard issues that have been...
9 Pages(2250 words)Research Paper

Soft Drinks

...A social issue or a social problem portrays the community’s or the society’s view on the lives of its people. These issues are basically different in different societies. Therefore, what may be normal in one community may be a social problem in another society. Consumption of soft drinks is viewed as a social problem in the United States, Qatar, and Australia. This is because it has been linked to many health problems, obesity being among them. Recent scientific discoveries of researchers show that soft drinks contain high amount of sugar, which causes obesity, high blood pressure, and tooth decay. These are great problems on the cost of health and economic productivity, to mention but a few. The issue is more prevalent among... the...
4 Pages(1000 words)Essay

Soft Drink Industry Analysis

...Soft Drink Industry Analysis Introduction For every industry analysis, to make an impact on the proceedings of the central thought process is very important. We need a good strategy and idea to understand the position of the firm. Strategies can help us to understand the external environment and look for the changes to be required in order make an impact. So analysis of the situations is quite important in greater functioning of the firm. This is can be supplemented with idea of profitability of the business venture. To understand the functioning of the firm with respect to market trends and analysis, industry analysis is very important and critical. The important factors which we need to consider are rival... ...
6 Pages(1500 words)Essay

Soft drinks

...Brownell & Horgen (2004), soft drink consumption in the recent years has proved to be an alarming public health issue. There are many people who consider soft drinks to be a major contributor towards obesity. The rising health problems and obesity in context of soft drinks consumption is particularly observed in children. ………. Research Methodology (125 words) The research methodology can be stated as a framework which is adopted so as to execute the entire research study. Nature of the study forms the base for selecting appropriate research technique. ………. References Brownell, K. D., & Horgen, K. B. (2004). Food fight: the inside...
3 Pages(750 words)Research Paper

Case Study- Soft Drinks

...DEMAND ESTIMATION: Soft Drinks DEMAND ESTIMATION: Soft Drinks Demand can be estimated with experimental data, time-series data, or cross-section data. In this case, cross-section data appear in the Excel file. Soft drink consumption in cans per capita per year is related to six-pack price, income per capita, and mean temperature across the 48 contiguous states in the United States. QUESTIONS 1. Given the data, please construct a multiple linear regression program by MS Excel. (20%) Assume that the model is estimated as: Where: Q is the quantity demanded (average cans consumed per year); dependent variable P, I and T represent price,...
1 Pages(250 words)Case Study

Quench as World Leading Soft Drinks Brand

... Identification of Problem From its foundation in 1998, Quench has become a world leading soft drinks brand with a global operation worth millions of pounds. Through a strategy that integrates brand image, strong advertising, and competitive pricing, Quench has managed to carve out a market niche, among consumers with a preference for healthy and sports-themed products. However, the entry of other soft drinks manufacturers in Quench’s specific market and the slow economic recovery after the recession has threatened their market share since 2012. They have also had to contend with a steep decline in soft drink sales after...
4 Pages(1000 words)Case Study

Bantam Soft Drinks

...credence of the study is that commitment can have positive impact on workforce retention and job performance. Work climate The working condition of an organization is vital for reduction of staff turnover. It appears that organization must introduce supportive working climate and learning environment where employees can work and learn. Research shows that appreciative working climate can create positive influence on retention of employees. Therefore, it is vital for Bantam Soft Drinks to establish appreciative approach to enhance the workplace environment. Increasingly, employees enthuse can be heavily affected by provided information on...
20 Pages(5000 words)Assignment

The Soft-Beverage Industry

...volume. The larger market share occupied by the Coke brands contributes largely to the high rating that the Coca-Cola Company has in the soft-drinks industry (Zhang & Suslick 2007, p. 238). Porter's Five Forces Analysis – Soft Drink Industry Porter’s Five Forces framework of analysis was developed by Michael Porter (1979), and it epitomizes five different forces that shape the overall extent of competition in a particular industry, the diagram represents the forces; Figure 1: Summary of Porter’s Five Forces Model [Source: Micheal E. Porter, Competitive Strategy,...
9 Pages(2250 words)Essay

The UK Soft Drinks

...Economic Factors 11 4.3.3 Social and Cultural Factors 11 4.3.4 Technological Factors 12 4.4 Marketing Mix 12 4.4.1 Production 12 4.4.2 Distribution 13 4.4.3 Pricing 13 5. Marketing Objectives and Strategies 13 6. Promotional Plans 14 7. Control and Performance Measuring 15 Appendix-I: UK Soft Drinks Consumption, 2004 – 2010 17 Appendix-II: UK Bottled Water Consumption, 2004 – 2010 18 Appendix-III: UK Carbonates Consumption, 2004 – 2010 19 Bibliography 20 1. Introduction UK soft drinks industry is one of the most established and...
14 Pages(3500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Competitive position and performance of Soft Drinks Industry 03082 for FREE!

Contact Us