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Entrepreneurship and lnnovation - Essay Example

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Title: Entrepreneurship and Innovation No. of Words: 2499 Executive Summary Entrepreneurship in itself holds significance since in the growing world of business and globalization; there is a warm welcome for newer ideas and opportunities that ultimately delivers the common mass of people…
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Entrepreneurship and lnnovation
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Download file to see previous pages Innovative ideas among young people are in the present times being visible to greater extents since they not only possess positive attitude, but they also have the opportunities to use their ideas and knowledge towards contributing to the business world as a whole. However, the innovative ideas generated by the youth might not always be supported in the business world owing to their lack of experience. In such cases, new ideas might remain hidden. However, in many situations this might not be the case. The present study focuses on an innovative business idea and thus reflects on an outline stating the requirements of the business in terms of market analysis, marketing and sales, operations, logistics, human resources, and financials. The innovative business that has been thought of for the report is the business of cold drinks whose basic component would be fruits but would taste like cold drinks. Table of Contents: Page 1. Statement of Who We Are and What We Are Selling………………………………,.5 2. Statement of Innovative Opportunity………………………………………………,..5 3. Market and Competitive Analysis……………………………………………………,6 4. Financials………………………………………………………………………………8 5. ...
References…………………………………………………………………………….14 10. Appendices……………………………………………………………………………17 List of Tables: Page Table 1: UK Soft Drinks Consumption, 2003-2009…………………………………………7 List of Appendices: Page Appendix A: Projected Cash Flow Statement for the Company……………………………17 1. Statement of Who We Are and What We Are Selling: The creation of new jobs has been considered as the most significant influence of the innovations and entrepreneurships positively contributing to the economy of any country. Moreover, newer ways of performances and tasks are formed as a result of the innovative idea (Importance of Entrepreneurship, n.d.). The company that is in the plan of making is focused on manufacturing of a drink product that has the attributes of both the fruit drinks combined with cold drinks keeping in mind the health effects and thus lessening them. The name of the company has been thought to be Drinking Fruits. Thus a consumer would feel the tastes of both. The mission of the company would be to connect the taste of the product with the consumer’s preferences. The vision is to become a world class drink product company and spread across internationally reaching the tastes of consumers. In order to be successful, an effective management team would be decided. Such a team would have management team members in the divisions of Marketing, Finance, Information Technology as well as Human Resources. The top of the company would be the Chief Executive Officer or the CEO. 2. Statement of Innovative Opportunity: The uniqueness of the product lies in the combined effect of the ...Download file to see next pagesRead More

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