Global Competitive Status in Business - Essay Example

Download file to see previous pages Britvic operates in a rather unique way where it has two departments tasked with distinct duties. First Britvic international, “is responsible for the export business to over 50 countries around the world while Britvic Worldwide Brands manages the group’s global franchise business” (Britvic, 2014). Also, it has been reported that currently Fruit Shoot is franchised in Australia and US and an agreement is in the offing with the Narang Group to have the same brand sold in India.

Even though its major branches are in Ireland, England, and France, the firm ensures that other consumers access its products through the aforementioned ways. With these kinds of products, Britvic’s target market includes all people in society because it has ensured that products produced could be consumed by any age group. For instance, it was noted that the firm produces mineral water, and energy drinks among others, and this implies that everybody is targeted by the firm. However, currently, the firm’s presence is not in all countries but rather in 50 as earlier noted.

Britvic operates through the two mentioned methods and another one where an agreement is made to have other companies sell their brands. This approach has been used in at least three regions, North America, Australia, and the Netherlands (Britvic, 2014). Britvic is among the top leading soft drinks supplier and the second carbonated soft drink supplier both in the UK and the world. This company has proved capable of introducing a wide range of flavors of soft drinks in the market, unlike any other company.

Its historical background especially its origin makes the company quite interesting. On the other hand, Britvic Plc’s tremendous growth makes everyone want to study its case study (Pringle& Field, 2008). Then, there is the issue of fluctuation of products sold each year with some brands rising while others drop.

For instance, the volumes in the stills category dropped by 5% while the carbonates increased by 4.4%, especially the Pepsi max. ...Download file to see next pages Read More