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Online shopping basically refers to buying goods on the internet. With online shopping people are able to get the goods at their door step with the option of free delivery offered by most of the online sellers. There has been an increasing trend of online shopping as consumers today prefer to buy goods online because of several reasons and some of the most important reasons for buying goods online are as follows:Online shopping is far more convenient as people do not have to physically visit the stores to buy goods thus it saves time and travelling costs .
Most of the websites offer free delivery as well as free return of goods if consumers do not like the products thus making the online shopping experience easier and more convenient (Clarke, and Flaherty, 14).An individual while shopping online can analyze and compare products of different brands by just going through different websites.An individual can read reviews and testimonials of different products available and then make decision accordingly. Also products from around the world can be explored and bought which might not be possible in traditional way of shopping.
Online shopping has become speedier and easier for consumers as goods can be delivered within a day or two at the doorstep Although there have been several issues related to leaking of credit card details and other information related to payments when customers used to enter information on the website however with the advancement of technology such concerns have been minimized drastically and now online shopping has become far more safe than before. Therefore this has also contributed towards a growing trend of online shopping and people feel more relaxed, convenient and happier while shopping products online rather than going to traditional stores to buy products.
Work CitedClarke, Irvine and Theresa Flaherty. Advances in electronic marketing. Hershey: Idea Group Publishing, 2005.
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