Brand Building Strategies
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... Building Strategies: The Building Blocks Brand building strategies, also known as brand hierarchy structures, are used to group brands into families and to build relationships between a business and its brand. There are four main types of brand building strategies. One of these is a corporate branding strategy, where a corporate name is used on all products and services offered by the company. Proctor and Gamble uses the corporate branding strategy to promote its products. Products such as Crest, CoverGirl, Christina Aguilera Perfumes, Dolce & Gabbana, Bounty, Tide, and Pringles are just a selection of companies that support P&G’s brand image.
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