... DESIGN FOR PRINT AND SCREEN RESEARCH Primary Technical Difference of Creating Marketing Materials Using Lithographic and Screen Prints :
The printing industry has and always will be "an industry in a state of change" (DTI 2006). In the current trend, digital printing seems to offer newer opportunities for marketing and advertising, opening up new market for short-run books, brochures, fliers, and email marketing. The integration of the Internet into the newest print technology enables companies to further increase their reach and create new businesses. Web links, email marketing, and other internet-based applications are helping businesses to be more in command ...