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Personal projects, failed projects, successful projects are all celebrated and well received within the company (Jarvis). The culture adopted within the company clearly uses all the possible initiatives and opportunities to be innovative and also to develop something new each day. Google is clearly more focused on the invention of newer products and is also focused on improving and innovating each day and hence the company clearly follows a culture which is innovative, challenging and also a new adventure each day (Anthony).
Google’s Culture and Specific Factors: With the intensive competition that is presently found in the markets, Google approach is clearly among the best and most effective. Here the company’s approach has clearly been based on the external elements like the competition, competitive advantage, changing needs of the customers, changing approach and outlook of the customers (Nussbaum). However apart from the above, one of the key factors that is the cause of the company’s culture is clearly the need for innovativeness.
Google has been recognized to be a new age company and has been found to be open to change as well as open to new and fresh ideas (Mayer). These factors together have formed and developed the new age company and have also led to the immense success of Google (The Google Legacy). Google’s Culture and Performance: Google’s culture is clearly the main reason for the successful performance of the company. The culture that has been developed within the company has been present from the start and this has been followed from the start (Girard).
The company’s flexible approach and genuine focus on employees has led the employees to be more motivated and also focused on the job. The company has focused not only on the monetary needs of the employees but also on the personal needs at times like the maternity leaves, paternity leaves and several other similar cases. This flexible approach as well as the respect and equal treatment that the company provides to all of the employees are the cause for this high performance (Hamen). Here although the company does not specify the professional behavior, the mutual respect and the commitment of the employers is clearly the cause for the employees to behave and also commit themselves to the company to a greater extent.
It would be incorrect and untrue to say that the company follows the particular culture due to the success (Mayer). The company has clearly developed and every individual has worked hard to bring the company to the current position. It is the strong culture and bond among the employees and employers and also the flexible work structure that has clearly been the cause for the company’s success (Anthony). Protecting the Culture: As clearly been noted in the case, the company unlike other companies does not punish employees in case of losses.
The company is open to making mistakes and taking risks, as long as people contribute to the growth and attempts of the company. As explained in the case, “.(Larry Page) would rather run a company where people are moving quickly and doing too much, as opposed to being too cautious and doing too little. This attitude toward acting fast and accepting the cost of resulting mistakes as a natural consequence of moving fast.”
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