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Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster - Essay Example

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In today’s society, as Naren and Jared (2012) suggests, people seem to engage in several activities which makes them to quickly feel burnt out and in urgent need of a rest (p.46). Consequently, marketers and producers have utilized this trend to continuously produce and market…
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Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster
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"Over the last 20 years the soft drinks market has seen a rapidly expanding promotion and production of caffeinated energy drinks. Discuss the possible benefits and health risks associated with energy drinks, such as red bull and monster"

Download file to see previous pages They hardly understand what EDs are. According to Amelia and Mary (2011), EDs are beverages containing modest to comparatively high concentrations of caffeine as matched to other caffeinated drinks (p. 600).
Thesis; EDs seem beneficial to the body as they are an energy boost, enhances physical performance, enhances level of electrolytes in the body but also harmful as they cause cardiac arrhythmias, obesity, and enhances development of divergent, abnormal behaviors.
Firstly, the American Academy of Pediatrics (2011) notes that EDs contain a high level of carbohydrates which is an important energy boost. An ED contains 10-270 calories in a single serving. During or after a prolonged physical exercise, an individual feels tired and EDs with a high level of carbohydrates are often used to enhance the rate at which the body regains the lost energy. As commercial products, that might be the very reason why EDs are regularly used for this purpose by sportsmen and women even in international competitions.
Similarly, EDs contain caffeine and other relevant stimulants that are important in enhancing physical performance. The caffeine contained in EDs is the commonest stimulant today consumed by millions of people. EDs increases physical performance by supplying the body with caffeine which delays weariness by increasing the body’s endurance to aerobic reactions as noted by the American Academy of Pediatrics (2011). Hence, consumption of EDs may be helpful to the body as it increases performance.
What’s more, EDs are a convenient source of proteins and amino acids required for the functioning of the body. People often lack time to prepare a balanced diet. Apparently, EDs are readily available and provide amino acids required in muscle recovery as noted by Tracy et al. (2005). Consequently, it is suggested that people find EDs as a probable suitable ...Download file to see next pagesRead More
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Over the last 20 years the soft drinks market has seen a rapidly Essay - 2. Retrieved from https://studentshare.org/english/1689497-over-the-last-20-years-the-soft-drinks-market-has-seen-a-rapidly-expanding-promotion-and-production-of-caffeinated-energy-drinks-discuss-the-possible-benefits-and-health-risks-associated-with-energy-drinks-such-as-red-bull-and-monster
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Over the Last 20 Years the Soft Drinks Market Has Seen a Rapidly Essay - 2. https://studentshare.org/english/1689497-over-the-last-20-years-the-soft-drinks-market-has-seen-a-rapidly-expanding-promotion-and-production-of-caffeinated-energy-drinks-discuss-the-possible-benefits-and-health-risks-associated-with-energy-drinks-such-as-red-bull-and-monster.
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