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E-commerce System at Powells Books - Case Study Example

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The current study would describe the background and reveal the layout of the objectives of the Powell Books company. The aim of this study is to assess the performance of Powell’s Books’ E-commerce System along with providing a description of its process…
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E-commerce System at Powells Books
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Download file to see previous pages For optimum performance, the systems making up the E-Business need periodic analysis. And one of the commonest modalities for carrying out this analysis is the Principle-Based System Analysis (PBSA) designed by Stevens Alter (Alter, 2002). This report is centered on the e-commerce activity of Powell’s Books, highlighting the company’s background, objectives, Work System and other perspectives necessary for Powell’s Books to achieve its organizational success. Recommendations are made based on the findings in the analysis.
Powell’s Books, according to its history, began its operations from a storefront in 1971 on a derelict corner of northwest Portland, Oregon (Powell’s Books, 2009). The company has primarily been involved in buying and selling used, new, rare and out-of-print books: these included paperbacks, clothbound and hardbacks. The company expanded its market share by initially establishing seven stores in different parts of Portland. However, at the height of the Internet boom, Powell’s Books decided to go online in 1994, a venture that proved successful as the company was able to harness all its resources together for the new challenge (Powell’s Books, 2009).
The primary objective of Powell’s Books is buying and selling used books. The company has been able to build a successful business around this particular goal (Powell’s Books, 2007). However, the company is relying on the convenience of online purchase to improve both its buying and selling mechanisms. Since 19944, when it first went online, Powell’s Books has attempted to reach as many book lovers as possible without the hassles of visiting an on-site bookstore. The procedures for buying used books online are so easy that the transaction could be completed within a few minutes. ...Download file to see next pages Read More
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