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To evaluate and report on selected e-commerce websites - Book Report/Review Example

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This is because of high demand towards convenience shopping. Customers nowadays prefer to shop online rather than visiting any retail outlet. E-commerce is all about trading in services or products with the support of…
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To evaluate and report on selected e-commerce websites
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To evaluate and report on selected e-commerce websites

Download file to see previous pages... It is considered to be the biggest online retailer, having its headquarters in Washington. Initially this organization was selling books through online platform. In the current scenario, Amazon.com encompasses wide range of products such as CDs, DVDs, software, toys, clothes, jewelry, food, etc.
Privacy policy is a key area of concern in online shopping. Amazon.com has adopted best practices in order to address privacy issues. This company takes care of personal information which is being shared on the online platform. A notice is issued by this online retailer that describes elaborately all privacy terms and conditions. There is certain specific information gathered by Amazon.com regarding their customers. Information is entered by customers themselves in the website. There are options available through which customers can avoid providing some information. Gathered information is utilized to respond to various requests, upgrading online store facilities, developing effective communication channels and customization of shopping experience. Amazon.com enables cookies and hence they are able to store information automatically when an individual access this site through web browser. Information is a vital part of the entire business operation. Information being gathered by this site is not sold to others. When a third party is involved in the trading practice then customer’s information is shared by Amazon.com. Third party service providers perform required functions on behalf of Amazon.com. These parties can only use certain information which is essential to accomplish set goals. Privacy is also maintained by sending promotional offers to selected group of individuals. These offers can also be terminated by contacting Customer Care Service of Amazon.com. Contact information is not shared with businesses who are indulged into sharing promotional offers (Amazon.com, Inc, 2015). Privacy notice remains the same for this online website ...Download file to see next pagesRead More
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