Applying E-Business Strategies - Essay Example

Case Study: Broadway Cafe Response and s Viewpoint The appropriate and kind response to the client will be; “Broadway Café meant for the family strives for customer satisfaction, which the children are part of; hence, children need to access such facilities as any other individual. Your comment contradicts values of Broadway Café in and the community’s principles that do not require any person be discriminated on the grounds of age. We appreciate your feedback, it is impossible to accommodate your request as it may lead to alienation in the community.

”Customers viewpoint is unethical because it portrays a sense of impunity towards children when the customer indicates that he hate children. In spite of having the right to comment about the cafés activities, the customer’s viewpoints reveal ignorance of children’s right towards recreational activities such as storytelling sessions. 2. Encouraging open line communication and open forum An open web forum is prone to abusive comments, non-relevant posts, and inciting others regarding an issue concerning either the café or other firms.

Consequently, encouraging an open line communication and maintaining an open web forum necessities to the café to ask the customers to agree with the terms of web forum prior to posting their comments. Deleting offensive comments and integrating a word filter into the web forum will further encourage an open line of communication and still maintain an open web forum. 3. Understanding e-business strategies to increase revenueThe best type of business that fits Broadway café is the advertising e-business that will be executed through a number of strategies including the use social blogs (Canzer 97).

A website is one of the way that the café will receive feedback on their services, which facilitate the improvement of services towards customer satisfaction through an effective customer service. Once customers are satisfied, the café will increase sales as they keep on coming back for more increasing the café’s revenue. The social platforms form one of the major marketing strategies that the café can use to showcase its products and services and conduct promotions. Posting and sharing of pictures will help in the improving the café’s brand providing a direct access forum for the customers to review the services prior to their visit, which further attract more customers; hence, increasing Broadway café revenue.

Broadway café can further introduce a cashless payment to deal with the café’s finance where the customer is able to pay using an online payment method, which most people find appropriate compared to walking around with cash. Additionally, the café can further create online suppliers’ accounts where they only have to select the products they need, which will then be delivered and payment made through the online payment system. The supplier can monitor the stock levels online to ensure making of perfect supply schedules.

The supplier can further make bids on the products that they wish to offer (Canzer 21). The strategy will lead to time saving and prevention of embezzlement activities in the supply departments since records will be registered online. Metrics such as the number of sales made at each particular moment will be provided on the website. Additionally, the café will also track its suppliers from the website’s supplier sections. Tracking of online sales will also be done online to ensure sales differentiation and record areas that require improvements.

A portal would keep the employees connected and motivated since it will provide information the activities, staff, and customers. For example, an employee can access the details of another employee who would have received an order from a customer. The portal would also provide the employees with regular updates on the café’s news and reports.I would use kiosks in the café as the offer a sense of confidentiality when a group or family members want to dine together away from other people. Works CitedCanzer, Brahm.

E-business: strategic thinking and practice. 2nd ed. Boston: Houghton Mifflin, 2006. Print.