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Likewise, Internet has opened diverse range of avenues for businesses to conduct their activities and the best opportunity given to companies is of E-marketing (Rossi et al., 2007). Hence, the strategy of reaching customers and enhancing the customer loyalty starts with a strong e-marketing plan. The brands whether old or new ones, all need to design an effective e-marketing plan for reaching the customers so that the company’s expansion plan is successful and the business can earn revenues as well (Krishnamurthy and Singh, 2005). E-marketing is the latest marketing strategy for all organisations these days and it offers ample advantages to the companies as it allows easy and direct access to the customers, makes tracking easier, saves a lot of time and cost and most importantly marketing efforts can be measured with utmost ease. Hence, E-marketing can be defined as the means of getting the company’s product or service or brand to the entire world in a glimpse via the use of effective electronic mediums such as Internet and World Wide Web (El-Gohary et al., 2008 and Grimes, 2010). In other words, E-marketing is the marketing of goods, services and information via various electronic mediums. For decades, researchers have used Internet Marketing, E-marketing, E-commerce and E-business interchangeably; however, there are differences between each terminology which can be expressed by the figure developed by El-Gohary (2010) as follows: In today’s market, it is vital for companies to do more than telling a story of innovative technology; they need to take advantage of technological advancements and attract customer flow to develop a good market share. Hence, companies need to develop effective e-marketing plans and strategies that have quantifiable goals and provide measurable impact to monitor the successful implementation of an e-marketing plan (Petrovic, 2009). According to Carmen et al. (2004), the conceptual framework of E-marketing is: The performance levels of the company can be measured with the co-alignment of the strategy with the firm’s internal and external context. The web strategy is made by taking account of 4 W’s as shown in the figure above to ensure that the marketing functions are effticient. The long-term performance of the company’s website is heavily dependent on the relationship with the customers and it will be the most important factor for measuring the company’s performance. Hence, the e-marketing plan of Blackberry’s computer will be designed following the conceptual framework as highlighted by Carmen et al. (2004). BlackBerry profile BlackBerry is among the top-rated and popular brands in the smart phone industry and the devices under the brand name are designed and developed by Research in Motion (RIM). The pioneer in the smart phone industry has introduced numerous products in the market taking advantage of the technological breakthroughs happening in the world. Almost all
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“E-Marketing Plan Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/e-commerce/1398665-e-marketing-plan.
Based on this finding, the recommended strategies for Fish Field are revamp of website, placing ad banners, creating Facebook page, creating company discussion forums, introducing newsletters, search engine optimization and discounts based on the customer category.
Specifically, this technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
Electronic marketing or e-marketing means making use of digital technologies to help sell your goods, products or services to the customers. These technologies are an important addition to traditional marketing techniques no matter what the size of your company or your business model is.
As marketing has become increasingly complex, a need has arisen for executives trained in the social sciences who also possess statistical, mathematical, and computer backgrounds.
Marketing, since time immemorial, has pretty much been around. It has taken its form in one way or another, but it had always been there and forever it will be.
For households with Internet access, the web is now the first port-of-call for finding information to select or buy the best deal. Online marketing has been introduced in which internet is utilized to conduct affairs on sales. The term online marketing is a broad concept which covers and oftentimes simultaneously referred to as direct or e-marketing or even online shopping.
e are not recycled they will probably find their way into the oceans, rivers and seas of the world and would end up harming the sea life and even human life would be endangered. Also, the more the waste, the more the energy and resources would be wasted over just disposing the waste off, which would eventually harm the environment in turn as well and there would be no end-result of putting in so much of effort except just getting rid of the waste; however, if the same waste could be recycled and reused, it would give double benefits, i.e.
In the recent past, after the launch of new technologies such as MP3 coding and the internet, the artists are less dependent on the recording units as they can now record, distribute and promote their own videos and
in Thing”, is a click and brick business model, which takes customer orders through its website, while using its physical facility to store different brands of toys. The business assumes the role of an intermediary, connecting toy manufacturers and inventors with retailers and