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E-marketing plan - Essay Example

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E-Marketing plan of BlackBerry Computers NAME: AFFILIATION: UNIVERSITY: Table of Contents Table of Contents 2 Introduction 3 BlackBerry profile 5 Snapshot of Computer Industry 6 Situation Analysis 7 PESTEL Analysis 7 SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis: 8 Financial Cost 9 Target Market 9 E-Marketing Objectives 9 E-Marketing Mix Description 10 Product 10 Price 11 Place 11 Promotion 11 E-Marketing Strategies 11 BlackBerry Traditional and Online channels to reach customers 11 BlackBerry Online Marketing Tools 12 Implementation and Control 13 References 15 Appendix 17 Introduction Internet has revolutionized the way organisations do b…
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E-marketing plan

Download file to see previous pages... Likewise, Internet has opened diverse range of avenues for businesses to conduct their activities and the best opportunity given to companies is of E-marketing (Rossi et al., 2007). Hence, the strategy of reaching customers and enhancing the customer loyalty starts with a strong e-marketing plan. The brands whether old or new ones, all need to design an effective e-marketing plan for reaching the customers so that the company’s expansion plan is successful and the business can earn revenues as well (Krishnamurthy and Singh, 2005). E-marketing is the latest marketing strategy for all organisations these days and it offers ample advantages to the companies as it allows easy and direct access to the customers, makes tracking easier, saves a lot of time and cost and most importantly marketing efforts can be measured with utmost ease. Hence, E-marketing can be defined as the means of getting the company’s product or service or brand to the entire world in a glimpse via the use of effective electronic mediums such as Internet and World Wide Web (El-Gohary et al., 2008 and Grimes, 2010). In other words, E-marketing is the marketing of goods, services and information via various electronic mediums. For decades, researchers have used Internet Marketing, E-marketing, E-commerce and E-business interchangeably; however, there are differences between each terminology which can be expressed by the figure developed by El-Gohary (2010) as follows: In today’s market, it is vital for companies to do more than telling a story of innovative technology; they need to take advantage of technological advancements and attract customer flow to develop a good market share. Hence, companies need to develop effective e-marketing plans and strategies that have quantifiable goals and provide measurable impact to monitor the successful implementation of an e-marketing plan (Petrovic, 2009). According to Carmen et al. (2004), the conceptual framework of E-marketing is: The performance levels of the company can be measured with the co-alignment of the strategy with the firm’s internal and external context. The web strategy is made by taking account of 4 W’s as shown in the figure above to ensure that the marketing functions are effticient. The long-term performance of the company’s website is heavily dependent on the relationship with the customers and it will be the most important factor for measuring the company’s performance. Hence, the e-marketing plan of Blackberry’s computer will be designed following the conceptual framework as highlighted by Carmen et al. (2004). BlackBerry profile BlackBerry is among the top-rated and popular brands in the smart phone industry and the devices under the brand name are designed and developed by Research in Motion (RIM). The pioneer in the smart phone industry has introduced numerous products in the market taking advantage of the technological breakthroughs happening in the world. Almost all ...Download file to see next pagesRead More
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