Blackberry Analysis - Case Study Example

The paper "Blackberry Analysis" is an outstanding example of a case study on management. This report analyses the market performance of BlackBerry formerly known as Research In Motion (RIM). It starts by elaborating on the vision and mission of the company and its market dominance. This report further explains the summary of the market analysis of the company which includes the internal environment involving the company’s core competencies, PESTEL analysis, and also competitor analysis. The external environment is also analyzed where industry analysis is carried out using Porter's Five competitive forces.

It concludes by giving a summary of the problems facing the company and providing recommendations on what and how should be done in the future for the company to remain competitive. Blackberry Company Limited, previously known as Research in Motion Ltd (RIM) is a wireless equipment company known for developing Blackberry brands. The company is based in Waterloo, Ontario in Canada. The company dominated the smartphone market for government and business usage commanding a market share of 43% in the US in 2010.

Currently, the company’s share market has drastically reduced to almost 3.8% as a result of steep competition from Google’s Android brands and Apple’s iPhone. The vision of BlackBerry The company aims at becoming the best management center for developing tomorrow managers, strengthening the capabilities of the management, and assisting policy options so as to encounter emerging challenges Mission To develop professionally and socially responsible managers and leaders with holistic competencies and prospective Introduction of BlackBerry’s market dominance When RIM launched their telecommunication device, BlackBerry, it became the hottest issue.

Appearance, Operating systems, and new user support systems were innovative functions that cellphone users have never experienced. In addition, BlackBerry’s strength security lead to signing a contract with the U.S government in 2009. For this reason, U.S President Barack Obama had to use BlackBerry and that was the chance to utilize BlackBerry’s marketing strategy.