Corporate Strategy Part A - Essay Example

rated by the communication industry in 2013 was $81,447.9 million and that of the consumer electronics industry was $247.2 billion despite minor fluctuation. The market value of the industries has attracted numerous domestic and international companies and as a result competition has increased considerably. Most prominent companies operating in these industries are Apple, Samsung, Lenovo, Dell, Blackberry, Amazon and Nokia (Market line, ‘Global communications equipment’, http://advantage.marketline.com.ezproxy.lib.swin.edu.au/Product?

pid=MLIP1262-0005, 2014, (accessed 10 August 2015); Market line, ‘Global - Consumer Electronics’, http://advantage.marketline.com.ezproxy.lib.swin.edu.au/Product?pid=MLIP1271-0012, 2014, (accessed 10 August 2015)). The business environment has become highly dynamic with heavy exposure to various uncertainties. In this regard, strategic management plays an important role for managing uncertainty by means of decisions, investments and processes. Moving ahead on this notion, the paper assesses and compares environment, market and business strategies of two renowned companies, Apple and Blackberry for understanding their competitive approach and future prospect.

Market and industry analysis is essential for companies because it presents vast scope for understanding current and future market size, growth rate and profitability of industry, pricing structure of the industry, market trends and key success factors for the company with respect to its competitors. Michael E. Porter (‘The five competitive forces that shape strategy’, Harvard business review, vol. 86, no. 1, 2008, pp. 25-40) has proposed the five force model for industry analysis and the framework has been implemented to assess industry environment of Apple and Blackberry along with brief SWOT analysis.

The communication equipment and consumer electronics industry chiefly comprises of small buyers and individual consumers who predominantly end users of the