Zara IT for Fast Fashion
8 pages (2000 words)
The case study focuses on Inditex, Spanish retail giant, and the manner in which its largest retail chain, Zara, has been successful. The success is due to its flexibility, excellent fashions and application of a simple business model. As of 2002, Inditex had six separate distribution chains; Zara, Stradivarious, Oysho, pull and bear, Bershka and Massimo.