Nobody downloaded yet

New Balance Athletic Shoe Inc - Case Study Example

Comments (0) Cite this document
Summary
In the paper “New Balance Athletic Shoe Inc” the author provides analysis, which was conducted via an evaluation of the renowned publications on the footwear industry and New Balance and competitors’ websites information. New Balance Inc. possesses several wholly-owned auxiliary firms…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
New Balance Athletic Shoe Inc
Read TextPreview

Extract of sample "New Balance Athletic Shoe Inc"

Download file to see previous pages Even though the company lags behinds its major competitors Nike, Reebok, and Adidas, it has discounted relocating its manufacturing plants abroad unlike her rivals. This adversely impacts on the company’s production expenditure and overall revenue. The company is nevertheless more focussed on manufacturing as opposed to marketing, unlike the rival firms that far outspend New Balance in brand advertising while maintaining scaled down production expenditure (See Exhibit 2 - Appendix). The proportion of marketing expenditure in terms of net revenue is therefore considerably lower than those of competing rival firms. According to Herb Spivak, New Balance vice president operations, the company is unique in that it does not endorse athletes but rather, “aim to make every one of our shoes a performance product as opposed to just a fashion product…fit is a critical performance characteristic” (Bowen et al, 2008, p.4).
Although most of the company major rivals spend millions in endorsement deals with major athletes and heavy advertising, New Balance has conversely concentrated on research, design, and domestic manufacturing. This was accentuated by its 1992 campaign of ‘Endorsed by No One’ though it only enjoyed a three percent U.S. market niche then (Pereira, 2005). Another campaign dubbed ‘For Love or Money’ was launched in 2005. New Balance global marketing vice president Paul Heffernan reiterated that “It’s all about everyday athletes playing for the love of the game” (Aoki, 2005). This is contrasted with another advert by rival Reebok within the same month that featured NBA superstar Yao Ming, Olympic gold medallist Kelly Holmes, actress Lucy Liu, and tennis player Andy Roddick with a tagline ‘I Am What I Am’ (Aoki, 2005).
In product design, New Balance has maintained a width sizing and fitting for comfort arrangement rather than developing fashionable styles. The company has therefore directed most of its products to the older generation of consumers within the 25 – 49 age group range. New Balance is highly focused on design and development, but the company is nevertheless very conservative. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(New Balance Athletic Shoe Inc Case Study Example | Topics and Well Written Essays - 3500 words - 2, n.d.)
New Balance Athletic Shoe Inc Case Study Example | Topics and Well Written Essays - 3500 words - 2. Retrieved from https://studentshare.org/business/1727651-company-analysis
(New Balance Athletic Shoe Inc Case Study Example | Topics and Well Written Essays - 3500 Words - 2)
New Balance Athletic Shoe Inc Case Study Example | Topics and Well Written Essays - 3500 Words - 2. https://studentshare.org/business/1727651-company-analysis.
“New Balance Athletic Shoe Inc Case Study Example | Topics and Well Written Essays - 3500 Words - 2”, n.d. https://studentshare.org/business/1727651-company-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF New Balance Athletic Shoe Inc

New Balance Athletic Shoe, Inc

...Running Head New Balance Athletic Shoe, Inc. New Balance Athletic Shoe, Inc. The case of new balance shows that strategic alliances and acquisitions between world largest retailers and manufacturers change the nature of competition and requires new strategic moves from minor competitors. In order to compete with such giants as Nike, Adidas-Reebok, New balance should take into account its two most pressing strategic issues: lean manufacturing and restructuring of supply chain channels....
4 Pages(1000 words)Essay

Athletic programs

...How I have personally changed by participating in athletic programs that will positively impact my high school experience Since kindergarten, I have expressed much interest in soccer. At such an early age, I have immensely enjoyed the smell of freshly cut grass in the field and euphoric crowds during exciting moments of the game. More so, I have learned to value the friendships built with my playmates. Given these experiences, my love for this sport intensified through the years. Fortunately, my parents fully supported me and my undying passion for soccer. During my grade school years, I easily convinced them to enroll me in various local athletic programs that aim to improve the skills of...
2 Pages(500 words)Essay

Internal and External Analysis for New Balance Athletic Shoes Inc

...New Balance Athletic Shoes, Inc Strategic Analysis Report BY YOU YOUR ACADEMIC ORGANIZATION HERE HERE New Balance Athletic Shoes, Inc Strategic Analysis Report Introduction New Balance Athletic Shoes, Inc. is currently experiencing a wide variety of strategic issues which impact its future growth potential. Ownership, Jim and Ann Davis, are clearly disturbed by the potential impact to future sales volumes when they hear news of a potential merger between two rival...
4 Pages(1000 words)Essay

New balance

...as a long term benefit for the organization and this view was the main hindrance in successfully implementing CSR strategy in the organization. There was a communication gap among the management and the employees as well as the customers which resulted in lack of awareness and knowledge related to CSR strategies being formulated in the organization. Areas of improvement: Taking into consideration the overall strengths and weaknesses of New Balance with respect to CSR strategy the company must take the following steps to implement CSR strategies in the organization and hence gain a competitive advantage and become the number one shoe manufacturer locally as well as in the international...
4 Pages(1000 words)Essay

The Athletic Trainer

...in a clinical set up. This training involves direct contact with patients and clients mostly requiring prevention guidance as well as injury rehabilitation. The Independent Board of Certification Inc. (BOC) endorses athletic trainers, and then put under state supervision, which differ dependent on the regulations accepted by individual states (Beach, 2011). There are many different places and institutions that athletic trainers perform their activities. There are those who work in various health institutions including hospitals and some doctor’s clinics. Other athletic trainers work in other institutions for instance recreational places, colleges, fitness areas while...
5 Pages(1250 words)Research Paper

Masculinities and Athletic Careers

...Masculinities and Athletic Careers Masculinities and Athletic Careers According to Davalos, Chevez and Guardiola, (1999), the men’s studies scholars have been concentration on the critically examining the masculinity though ignoring the implications of racial and social class and inequalities between men. The research has been done on the white middle class men. On the other hand, the sports sociologists have also examined the causes as well as the consequences of class and social differences in sports industry but they do not integrate gender in to their analysis unless they are discussing women and sports. The choice of whether pursuing and athletic career depends with an individual...
1 Pages(250 words)Assignment

My favorite brand( NIKE shoes )

.... Santa Barbara, Calif.: Greenwood. Ojeda, O. (2002). Reebok World Headquarters NBBJ. Mulgrave, Vic.: Images ;. Peng, Y., Chen, J., & Narain, S. (2007). Adidas. Singapore: Page One. Shoe, I. (2006). Enduring performance: the New Balance story.. Boston, Mass.: New Balance Athletic Shoe, Inc.. Spencer, J. (2009). Puma. Macon, GA: Samhain. Sutherland, A., & Bentley, J. (2012). Nike. London: Wayland.... , England in 1895. A subsidiary of Adidas since 2005, Reebok also produces athletic shoes, clothing and accessories (Ojeda, 2002). The third competitor, New Balance/ New Balance Athletic Shoe (NBAS) was...
3 Pages(750 words)Research Paper

New Balance Corporate Social Responsibility

...New Balance Corporate Social Responsibility New Balance is in the business of manufacturing and marketing sports shoes for lastseveral decades. After acquiring brands such as Warrior, Brine, Dunham and many more, it has now become a global company. With total revenues of $1.61 billion posted in 2008, the company is the largest athletic footwear manufacturing company in the US. At least 25% production of the company comes from the US alone from its five different manufacturing locations across the US. The company has over 200 footwear suppliers spread in the different part of the world that include China, the UK, Indonesia, Vietnam, Japan,...
7 Pages(1750 words)Case Study

Various Key Competencies of The Crocs Inc Shoe Company

...a company controls its production and distribution when creating its products. Crocs Inc can employ this strategy through making shoes from foam clogs (a croslite material) manufactured in a Canadian company (Snyder, 2011). This material is a mixture of inexpensive ingredients from many suppliers. This material is very easy to wash with water and it does not slip on wet boat decks. It prevents bad odor because of the presence of large ventilation holes. The foam is closely celled in shape of the wearer’s foot to provide maximum comfort. These new designs of shoes may be sold to sailors from a leased warehouse. They can also have a brand name “clogs”, which can capture...
3 Pages(750 words)Case Study

Steroids and athletic culture

...06 May Steroids and athletic culture: Much has been written about the relationship between athletes and performance-enhancing drugs or steroids. This subject has always remained in vogue due to its notorious nature and huge implications for society. It must be remembered that there are many kinds of performance-enhancing drugs available today which athletes can easily purchase using illegal means. Such drugs are used by athletes to enhance performance during high intensity physical exertion. Doping in sports is a very serious issue of sociological importance. Drugs used to acquire an unfair competitive edge over rivals are banned and their possession is enough to dismiss...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic New Balance Athletic Shoe Inc for FREE!

Contact Us