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Lands Ends Online Retailing Strategies - Essay Example

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This research will begin with the statement that Land’s End is a prominent online retailer providing apparels and allied products through online. Land’s End attained market share and high growth rate in online retailing through adequate online marketing strategies…
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Lands Ends Online Retailing Strategies
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Download file to see previous pages In this case study, the marketing strategy of Land’s End is kept under discussion. Along with excellent customer service, adequate website designs and technology are used by Land’s End to make its customers more experiencing while doing online shopping. Land’s is a major online retailing group. It became a success story in the online retailing through strategic online marketing management. In the initial stage of marketing, they adopted catalog retailing as the retailing strategy. Land’s End has a number of sales channels such as folksy flagship, specialty catalogs, and websites. It sells accessories, home goods, luggage and corporate gifts, to its primarily middle-aged customers. Online retailing is the very crucial strategy for business firms in order to sustain their market share and business growth. By identifying the opportunities of e-commerce, they adopt online retailing for marketing their apparel products. Land’s End is expanding its web presence worldwide but catalog continues to be its primary means of marketing. Land’s End’s major operations are related to departments such as gifts and clothing apparels for all kinds of people. The success strategy of Land’s End in retail trade is customer focused online retailing. The market research on this subject shows that Land’s End is on the top in meeting the needs of customers. Web retailers on E-commerce giant Amazon are placed second on the list. The factors behind the success of Land’s End in online retailing are an adoption of innovative web technology and standardized customer service. ‘Land’s End Live’ is a new innovative strategy developed by Land’s End to provide maximum customer assistance by way of online chat or a call back by phone while they conduct online shopping. ...Download file to see next pagesRead More
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