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Marketing Plan Sex - Essay Example

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Aging boomers want all the comforts and privileges of growing old without giving up any of the pleasures of and peccadilloes of youth - including their Harleys, an icon of youthful rebellion. The mature population is even changing the way the products are paid for; Chicago based Chase Bank issues a Kiss Platinum Visa Credit card…
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Marketing Plan Sex
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Download file to see previous pages 6.2 Profitability Statement for Three Years 18
6.3 Break Even Point 19
7.0 Controls 20
7.1 Implementation 20
7.2 Marketing Organization 20
7.3 Contingency Planning 21
Reference 22
MARKETING PLAN
1.0 Executive Summary:
Aging boomers want all the comforts and privileges of growing old without giving up any of the pleasures of and peccadilloes of youth - including their Harleys, an icon of youthful rebellion. The mature population is even changing the way the products are paid for; Chicago based Chase Bank issues a Kiss Platinum Visa Credit card. And the market place that wants their estimated US $ 1 trillion disposable income purchasing power is eager to help them do so. Apart from this class of customers there are other people who are deprived of the worldly pleasures because of their physical conditions caused by obesity and weight problems. Obviously this class of consumers also have a considerable disposable income and they would not hesitate to spend money to increase the sexual pleasures that they derive by using any aids which prove worthy of the price. Considering these rare psychological phenomena Cupid's...
Obviously this class of consumers also have a considerable disposable income and they would not hesitate to spend money to increase the sexual pleasures that they derive by using any aids which prove worthy of the price. Considering these rare psychological phenomena Cupid's Arrow Inc have come out with their new product 'Easy Rider' which increases the sexual pleasure by an aid which adjusts the physical position of the female partner during the sexual act. This product is complementary to other personal care products that are being dealt with by Cupid's Arrow Inc. and since the company is already having its network of distributors it would well within the control of the company to introduce this product into the market in a short span of time and achieve the targeted market share of 20 percent in the estimated $ 1 billion of the sex aid products market share in the country of United States in the first year of its introduction. The company expects to achieve a turnover of $ 50 million by selling close to 1 million products to the niche market.
Cupid's Arrow Inc. is known for its health care products of a world class and has earned the continued support of the elite class consumers for their wide range of products covering the aristocratic lifestyle of the consumers. ...Download file to see next pagesRead More
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