Redneck's Gourmet - Screening the Business Idea and Business Model - Case Study Example

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This paper “Redneck’s Gourmet  - Screening the Business Idea and Business Model” analyzes the feasibility of a new business project using a screening inventory. The paper will also estimate the business’ value proposition, competitive advantages, market size, revenue, and financing in detail.    …
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Rednecks Gourmet - Screening the Business Idea and Business Model
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Download file to see previous pages Redneck’s Gourmet Burgers is an innovative restaurant service which would provide customers with an ultimate dining experience. The most fascinating feature of this restaurant service is that unlike any other hamburger restaurant, the Redneck’s Gourmet will cook burgers right in front of the customer. In addition, customers are encouraged to order their burger and demand whatever they want mixing in the meat. The well-decorated surroundings, a full bar, and a stage for live music will be some other notable attractions of this restaurant. There will be uniqueness even in the staff dress code. Even though it is mandatory for the staff to wear uniforms, they are permitted to personalize the uniforms to an extent. In short, all the settings and facilities of this restaurant service will be based on the redneck lifestyle and values.   
Today there are not many places to sit down and eat a hamburger other than fast food facilities. Although many other restaurants have burgers on their menu, it is not the major focus of their menu. Most restaurants offer burgers only as a substitute product if their primary meals are not much demanded by customers. By giving primary emphasis to burgers, Redneck’s Gourmet will have a clear edge over fast food places and other similar facilities. Unlike a fast food restaurant, the Redneck’s Gourmet can promise customers a great atmosphere to sit down and enjoy their meals. In addition, as Dupas (2011) points out, today’s people are increasingly concerned about their health and the dreadful repercussions of consuming foods prepared in dirty kitchens and surroundings. Hence, many people are reluctant to visit restaurants. In this context, Redneck’s Gourmet burgers can better serve the needs of health-conscious customers because burgers are prepared right in front of the customer in this restaurant. Thus, no customer needs to worry about whether or not his/her burger was cooked in a clean kitchen as he/she can witness the entire cooking process from start to finish. Furthermore, customers get cleanly cooked burgers at affordable prices and a variety of dining experience.    ...Download file to see next pagesRead More
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