Mission Statement and Value of Celestial Seasonings Tea - Case Study Example

Mission Statement and Value“Our mission is to grow and dominate the U.S. specialty tea market by exceeding consumer expectations with: The best tasting, 200% natural hot and iced teas, packaged with Celestial art and philosophy, creating the most valuable tea experience” (Stone 3). The values of beauty and truth are its viewpoint in order to produce the highest quality of specialty teas through the use of botanical products.The Hain Food Group (Parent Company)To ensure the financial stability of Celestial Seasonings, the company decided to merge with the Hain Food Group and become The Hain Celestial Group.

The Hain is a market leader of natural food products and a successful distributor of organic foods and personal care products. The company has a market capitalization of $1.05 billion with total revenue of $917.34 million. The reported revenue for this year is lesser compared to the revenue of the previous years (“Income Statement”). However, the company’s operating income, as well as the position of financial statements, is performing well. Also, the stock price performance for this year under the ticker symbol HAIN is increasing with a closing rate of 24.48.Competitors and Market ShareCelestial Seasonings is having a “50-percent market share in the herbal tea segment and 32-percent of the total specialty tea category” (“The Hain”).