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MVV-Mission, Vision, and Values - Essay Example

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In this analysis, there are definitions and compare/contrast analysis of mission, vision values from three profit companies in coffee segment: Starbucks, Caribou Coffee, and Tim Hortons. In fact, they all are successful on market, but have differences in writing style of…
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MVV-Mission, Vision, and Values
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Download file to see previous pages On its corporate website, Starbucks Company clearly states its mission, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (‘Company Information,’ 2015). Concerning its values, company cares of creating specific culture, changing the world, being open to the external environment and offering its best products (‘Our Company’, 2015). Finally, vision of Starbucks to date is to “elevate our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive” (‘Being a Responsible Company’, 2015).
Secondly, Caribou Coffee is younger, because its story starts from 1990. The corporate website does not write a lot about the contribution of people but talks more about “breathtaking panoramic view” as the real founder of the company (‘Out story’, 2015). In addition, Caribou has different term for its vision as “aspiration” to be “The Community Place I love” and replaces mission with commitment “to sharing an Extraordinary Experience that Feeds the Soul” (‘Our Culture’, 2015). Finally, it describes its core values by referring to the guests, community, team members, and own uniqueness (‘Our Culture’, 2015).
Thirdly, Canada-based popular Tim Hortons Company has the most long-term history among the analyzed coffee houses. Since 1964, Tim Horton and Ron Joyce became the co-owners and steadily turned Tim Hortons into franchise operating in both USA and Canada. Corporate website presents its mission statement as follows, “Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation and partnerships” (‘Company facts’, 2015). Based on this, vision of the company is short, “to be the quality ...Download file to see next pagesRead More
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