Developing a Mission Statement - Research Paper Example

Download file to see previous pages The mission statement should portray the vision of the company of how the clients should be seeing it. Generally, mission statements include a business statement, a statement of purpose and signs of the values of the business. The statement of purpose clearly states what the purpose of the company is. For example, a generator company’s purpose is manufacturing of generators. The business statement defines how those generators will be manufactured. The portion of the statement related to values tells us of the common values that are shared all through the company and how these shared values contribute towards the manufactured product. A mission statement is said to be ideal when it is inspirational for the employees. The employees should build upon a good morale and commitment level with the firm after reading the mission statement of the organization. The statement provides a certain direction for the staff as the purpose of their work is highlighted and they can particularly see their own contribution in the value chain. The mission statement should be such from which each employee can personally look at what is his role in the success of the firm (Bart, 2008). A mission statement is a primary instrument that can be as significant as the business proposal. It summarizes, in a few brief sentences, the fundamental nature of the business objectives and the ideas lying beneath the business proposal (Ireland & Hitt, 2007). Likewise, the mission statement indicates what the business is all about to the buyers, employees, sellers and the society. What the Mission Statement Should Portray? The mission statement portrays every aspect of the business: the variety and quality of the products you sell, cost and price, service, its position in the market, capacity for growth, application and usage of technology, and the rapports you have with the buyers, workers, suppliers, rivals and the community. The mission statement should exhibit the special function of the business. Although, examining the mission statements of other companies can stimulate the imagination and creativity (Peyrefitte & David, 2006). The mission statement should be a brief account of the business plan, created from the viewpoint of the customer and should be compatible with the goal of the business (Williams, 2008). The Three Important Questions The mission statement should answer three questions: 1) What do we do? This query should not be responded to with respect to what is actually supplied to the users, but by the emotional desires that are satisfied when consumers purchase the products or services. Consumers’ decision-making process is backed by several reasons that include cost-effectiveness, logistics, and emotions. 2) How do we do it? This query deals with the technological aspects of the business. The response should include the physical product or service and how it is put up for sale, advertised and supplied to users, as well as the customer desires it satisfies when they purchase it. 3) For whom do we do it? The response to this question is also crucial, as it will facilitate in focusing the advertising efforts. Although many minor business dealers ...Download file to see next pagesRead More