Mission Statement Compare & Contrast - Research Paper Example

The quality of the mission statements and whether they noticeably specify the companies’ profile are included as well. In addition the paper seeks to verify whether the strategies of the companies are in line with the mission. The vision of Wal-Mart and Target has been stated and whether the two companies’ are approaching in the similar way with their vision has also been mentioned. The study also seeks to explain the ethical or legal challenges of the two companies. The companies’ responsibility towards the society has been identified.

The mission of Target includes “make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More Pay Less brand promise" (Samples Help, 2006). The company has aimed at being the ideal shopping location for the customers and provides them with a choice of excellent value, constant innovation and special guest experience by constantly fulfilling expect more pay less strategy.

Their mission is to provide $1 billion for education by the end of 2015 (Target.com, 2011). In this context, by comparing the two mission statements it can be observed that Target is providing priorities to the innovation, shopping destination and value along with low price but Wal-Mart is preferring on low price for making the life of customers much better. The mission of Target is related to the preference of its consumers and communities, but, Wal-Mart’s mission is essentially linked to the price constraint to attract the customers (Wal-Mart, 2011).

The mission statements of both the companies have been prepared by focusing on the customers’ preference. The companies are continuously working on this mission in order to provide customers with utmost beneficial services. The companies are two of the largest retail stores, thus their main intention is to provide quality