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Business Administration: Elements of Business - Essay Example

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This assignment is related to different business elements in organizations. In this assignment there is a comparison of Mc Donald’s and Burger King, since they are similar businesses and are ranked one after another. …
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Business Administration: Elements of Business
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Download file to see previous pages This assignment gives an insight of different elements observed in both the organizations. In this assignment there are SWOT analyses of both the companies. It will give a detailed analysis of each company. Moreover, it shows how one of the two is doing better than the other. This helps us realize which is a better approach and why at some places one of the organizations is a little more successful than the other. It also shows how external changes affect an organization and why. Thus, this assignment will help us understand the difference and similarities between the two organizations. Business Administration: Elements of Business Culture: The culture at Mc Donald’s is that of diversity and inclusion. Mc Donald’s has more than 31,000 restaurants in around 118 countries of the world. It involves people living in the vicinity that they operate in. 60% of its employees of home office and U.S. based restaurants are racial or ethnic minorities or are women. (About Mc Donald’s, 2011) Burger King on the other hand has a culture of fun and enjoyment at work. Burger King claims that its employees have fun at work and they strive to do something better every day. That is, they like to set and achieve goals. There are opportunities for employees in restaurants as well as in corporate arena. (Bkcareer, 2011) Promotion Policies: Mc Donald’s has promoted itself quite a lot. ...
The corporation sets rules and polices but the franchises are given autonomy as well. The decision making style used by Burger King is also centralized. Management Style The management style at both Burger King and McDonalds is task oriented. Managers do what they can to make sure employees are following procedures, rules and regulations. However, they keep motivating their employees as well. Leadership Style: The ideal Mc Donald’s leader needs to apply coaching leadership style. He has to be task oriented, yet encouraging at the same time. He has to promote pleasant environment for his subordinates. The CEO of McDonalds is a charismatic and transformational leader who is a paradigm of doing the right thing. (Goldman, 2008) The CEO of Burger King describes his leadership style as informal. He creates an environment where people want to be part of things. (knowledge@emory, 2007) SWOT analysis of Burger King: (marketing teacher, 2011) STRENGTHS Geographic Diversification Globally Recognized Brand Established Market Share Superior Growth Plan WEAKNESS Vulnerability to Labor and Regulatory Influences Reliance on so-called “Super Customers” OPPORTUNITIES New Breakfast Food Initiative New Healthier Menu Items National Urban Community Marketing Initiative Brand Licensing Project THREATS Unrest among Franchisees Changing Consumer Eating Habit SWOT analysis of Mc Donald’s: (marketing teacher, 2011) STRENGTHS Best place to work for minorities A thriving business with branches in 118 countries World’s most recognized logo and spokesperson Community oriented Socially responsive Easily adaptive to cultural differences Serves brand processed items Food safety WEAKNESSES Test marketing ...Download file to see next pagesRead More
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