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Business Administration Scope with Marketing Specialization - Essay Example

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This paper 'Business Administration Scope with Marketing Specialization" focuses on the fact that the author's fascination with commerce has always incited her to pursue a career in business administration. The fascination began with a huge scope of putting business with technology together. …
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Business Administration Scope with Marketing Specialization
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Download file to see previous pages In the modern century, internet marketing has become one of the hottest trends that has allowed organizations to pursue this avenue. As of now, search engine optimization is the dominating factor that is prevalent in the e-marketing realm. SEO allows marketers to be the number one source of B2B and B2C.

When it comes to Business Administrators who are in marketing, they must understand the elements of SEO. One of the key elements that drive SEO is blogging. The whole essence of search engine optimization is to drive traffic to another website through blogging. It is beneficial that most individuals acquire some sort of HTML programming to facilitate this cause. Blogging allows individual and corporations to make good money, granted they are able to drive traffic. 

Pay-per-click is another aspect of SEO that has dramatically enhanced over the last few years. PPC allows companies to set competitive variable rates that are utilized to drive traffic to a website. In a PPC model, websites such as Google commonly display advertisements that are similar to the words entered in the search query. The Google AdSense program has met with definite success as more companies are taking advantage of this idea.

Social media outlets such as Facebook and Twitter have become a marketing phenomenon. Facebook, in particular, makes money through self-service ads. In addition, Facebook has now implemented a smart database that scans through an individuals page to generate advertisements based upon browsing history. This allows marketers to not only conduct viral marketing but utilize a social network for their business needs. With Facebook spearheading the way, Google must make an effort to generate some revenue of the newly launched Google plus.

Kotler (1991) One of the most crucial elements of BAs who understand marketing is that they also understand the customer-perceived value is a marketing and branding concept that correlates a link between the products and whether customers believe it can satisfy their needs. ...Download file to see next pagesRead More
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