Nobody downloaded yet

Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation) - Essay Example

Comments (1) Cite this document
This part of the dissertation is all about addressing and reviewing the relevant information to find out gaps, aiming to create a conceptual model that can assist the researcher to test and identify the aspects that influence the consumer intention of adopting of mobile shopping. The chapter is organized into six sections. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation)
Read TextPreview

Extract of sample "Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation)"

Download file to see previous pages The chapter is organized into six sections. In section 2.2, the definition, enabling technologies and current development of mobile shopping is briefly reviewed. The Technology adoption theories and research on factors influencing online shopping and mobile shopping adoption of consumers are described and discussed in detail in section 2.3, 2.4 and 2.5. The gaps in the previous literature are identified in section 2.6. A preliminary conceptual model for this study is developed in section 2.7 with the associated hypotheses developed based on supporting literature to be further tested in the current research. Finally, conclusions are presented in section 2.8. 2.2 Overview of Mobile Shopping With the integration of web browser functionality in mobile telephones, the benefits of virtual storefronts have become inevitable for consumers. With the development of the mobile Internet since the use of 3G networks, despite its high expectations, mobile shopping has not received an extremely favorable response from the market so far. Only those digital products like ring tones and mobile application are popular. The transaction activity of real products still failed to attract the customer's attention. 2.2.1 Definition There are different definitions of what is mobile shopping. The simplest definition of mobile shopping is the purchase of product at mobile site or portal through the mobile network. A more broaden the definition of mobile shopping is the usage of wireless Internet service for shopping and purchasing by the consumers through their cell phones (Ko et al. 2009). Varshney and Vetter (2002) classified cellular business applications in eleven categories, based on the mobile characteristics. The categories are wireless data centers, mobile inventory management, proactive services management, mobile entrainment and gaming services, wireless re-engineering, mobile offices, mobile public sale and reverse sale, mobile distance education, mobile advertising, mobile shopping, and mobile financial applications. This classification is based on the traditional view that shopping is viewed as a multi stage process instead of the single payment action at the cashier counter. The buying cycle comprises the shopping approaches and policies of end users. This also explains the reason behind the searching objectives by means of the internet can be a precursor of e-shopping. It has been identified that end-users set criteria and action plans for shopping so that to execute composite shopping behaviors (Darden & Dorsch, 1990). As per Funk, “early mobile shopping was driven by sales in packaged music and videos and fashion, where the latter includes clothing, jewelry, cosmetics, accessories, furniture, and health-related products” (Funk, 2007). Improvements along mobile technologies accelerate the physical dependency over the virtual side. Nowadays, traditional retailers also think in a multichannel way because their customers are cross-channel. As per dealers, current attractive, potential, advanced and congregated cellular products are diminishing the positions that split shopping channels. Mobile shopping is being integrated into the in-store shopping experience. Mobiles can be used not only to check product features including competitive offers, but also to take suggestions from friends to make a better and confident decision. Innovative retailers have been taking advantage of m-commerce to pledge the benefits of in-store and online store, with competencies including barcode scan for cellular analysis as well as for cost evaluation, along with in-store cellular vouchers (Westenberg anzd Bethlahmy, 2009). Cisco IBSG Connected Life Market Watch research illustrates, nearly seventy percent of users ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Investigation of factors affecting the adoption of mobile shopping Essay”, n.d.)
Retrieved de
(Investigation of Factors Affecting the Adoption of Mobile Shopping Essay)
“Investigation of Factors Affecting the Adoption of Mobile Shopping Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
madelyn46 added comment 1 year ago
Student rated this paper as
This essay was always my weak point. I could never complete it on time. Still, after I found this precise paper, I understood how it should be completed. So, I performed my research afterward and completed the essay in several hours, instead of days as it was previously.

CHECK THESE SAMPLES OF Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation)

Technical factors affecting e-banking development in Iran

...the necessary infrastructure for banks, in Iran many banks provided themselves their needed satellites. Many laws such as credit card rules still have not been developed. Non-efficient workforce also contributes to the problem. All these factors along with the state system have caused our country not to be successful in e-banking spread. The key of this lock is in our own hands. Identify factors affecting lack of e-banking progress, and providing solutions to overcome the obstacles can help bankers to develop appropriate strategies towards e-banking development. Learning more about e-Business and e-banking are also the prerequisite goals towards identifying the factors...
57 Pages(14250 words)Dissertation

Womens Attitudes towards Online Shopping

...inherent factors, precursors of females’ attitudes towards online shopping must be tackled in future research. In addition, variables that have become important for online shopping in earlier studies, like brand loyalty or website layout, should be explored. A major aspect that requires more emphasis is investigation of the causes or sources of various precursors of online shopping behaviour among women. Particular emphasis should be given on purchasing mechanisms and purchasing patterns online. In the perspective of outside factors, females’ attitudes towards traditional shopping or brick-and-mortar stores are a major...
43 Pages(10750 words)Dissertation

Investigation on the influence of the recession towards online shopping instead of through other media and channels such as physical retail stores. Keisidou, Sarigiannidis and Maditinos (2011) indicate that online shopping is one of the biggest and most famous ways of shopping and people prefer to buy their items online as well. However, insights as to why people would actually refer to buy online rather than through traditional modes of purchase is still unclear. Keisidou, Sarigiannidis and Maditinos (2011) state that “although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view.” Keisidou, Sarigiannidis and Maditinos (2011) have studied...
20 Pages(5000 words)Dissertation

Child adoption law

...of placement and adoption unless no other option is available .Thus , every initiative should be undertaken to protect the child’s family and home associations8. Section 1 of the Adoption and Children Act 2002 states that paramount significance should be given to the following factors by the adoption agency and by the court ,whenever, they have to make a decision as regards to the adoption of a child. Overriding significance should be given by the above to a child’s welfare for the whole of their life. Any delay in arriving at a decision as regards to the adoption of a child either by a court or by the adoption agency...
16 Pages(4000 words)Dissertation

Factors affecting child obesity and ways to prevent it

.... The overweight children are reported with reduced quality of life related to “physical, emotional and social aspects” (Lee, 2009, pp. 80). Factors Affecting Child Obesity Socio Economic factors A set of studies, which investigates the relationship between socioeconomic status and child health shows that there is a connection between child’s health and the income level. Some evidences indicates that the education of the parent and the social position influences the chances of the child to be obese as well as socio economic inequality is also responsible for the child to be obese. Moreover studies have shown that working mothers might have children suffering from obesity....
42 Pages(10500 words)Dissertation

Consumer Attitude towards Mobile Commerce use in E-shopping: A UK Consumer Perspective

.... The authors found that more men than women between the age of 14 and 24 and belonging to the middle class, and with prior exposure to internet shopping, would engage in m-commerce as they are constantly exposed to new technologies. The adoption rate among these users would be high. The Korean consumers, for instance, determine the efficiency of mobile phones based on its utility – technology, ease of use and the entertainment it provides (Cho, 2008). Therefore mobile phone usage depends on what facilities and services the service providers provide. These factors increase the perceived usefulness of mobile phone usage. In both Korean and...
63 Pages(15750 words)Dissertation

Research Investigation tourism and related revenue gains has put Dubai on a different milestone to tackle its economic crisis relating to debt (WTO, 2005). Seasonal factors however, have been causing a varying figure in the total revenue generation especially during Ramadan whose timings depends with the Hijiri. Sporting events, entire school calendars and competition from tourist destinations with more temperate zones has affected tourism during summer (DTCM, 2004b). Tourism sector success in Dubai and the ever increasing impressive growth of air traffic in its airports over a period of ten years between 1998 and 2008 was monumental as shown in the following table Table 1: Tourism sector Expansion in Dubai Indicator 1998...
20 Pages(5000 words)Dissertation

The influence factors that affect to the Thai consumers' decision on online shopping

...and distribute mobile phones have slowly adopted the wide market segment that is continuously being created by online internet users to market and improve their products. Mobile telephone has become basic in the era of technological revolution as experienced in communication sector. Moreover, mobile phones have become very instrumental in internet surfing which increases the implication of online businesses to the online businesses. However, various factors are directly responsible in influencing the mobile telephone purchasing either online or even through the physical methods of purchasing. Monthathip and team under took a research...
17 Pages(4250 words)Dissertation

Factors Influencing Online Shopping Behavior of the Consumers of Thailand

...made the task easier for both the customers and the marketers. The recent trend of using internet for the purpose of shopping is gaining popularity all across the world. The theme of our dissertation covers the topic,” The factors influencing the Thai consumers’ decision regarding online shopping”. The entire study discusses the various factors like Trust in online shopping, Consumer rights and security, Intentions in online shopping, Culture, personal values, Family and friend’s reference regarding online shopping etc. which actually affects the consumer’s perspective and action towards online...
2 Pages(500 words)Dissertation

Factors affecting buyer and supllier relationship

... research areas have discussed the possible negative side of close partner selection. Some of them, however, do make some points on it which I will further define as those which may negatively affect the course of negotiations and further interaction between partners. Grаyson аnd Аmbler (1999, p. 139) observe thаt “the sustаinаble competitive аdvаntаge enjoyed by long-term relаtionships cаrries the seeds of its own destruction.” Jeffries аnd Reed (2000, p. 873) note thаt “too much trust is аs bаd аs too little.” Wicks, Bermаn, аnd Jones (1999, p. 99) аrgue thаt reseаrchers need to focus on the notion of optimаl trust, or the “golden meаn” between excess аnd deficiency, that they should provide discussion on the possibility... аffecting...
17 Pages(4250 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation) for FREE!

Contact Us