We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation) - Essay Example

Comments (1) Cite this document
Summary
This part of the dissertation is all about addressing and reviewing the relevant information to find out gaps, aiming to create a conceptual model that can assist the researcher to test and identify the aspects that influence the consumer intention of adopting of mobile shopping. The chapter is organized into six sections. …
Download full paperFile format: .doc, available for editing
Polish This Essay96.6% of users find it useful
Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation)
Read TextPreview

Extract of sample
"Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation)"

Download file to see previous pages The chapter is organized into six sections. In section 2.2, the definition, enabling technologies and current development of mobile shopping is briefly reviewed. The Technology adoption theories and research on factors influencing online shopping and mobile shopping adoption of consumers are described and discussed in detail in section 2.3, 2.4 and 2.5. The gaps in the previous literature are identified in section 2.6. A preliminary conceptual model for this study is developed in section 2.7 with the associated hypotheses developed based on supporting literature to be further tested in the current research. Finally, conclusions are presented in section 2.8. 2.2 Overview of Mobile Shopping With the integration of web browser functionality in mobile telephones, the benefits of virtual storefronts have become inevitable for consumers. With the development of the mobile Internet since the use of 3G networks, despite its high expectations, mobile shopping has not received an extremely favorable response from the market so far. Only those digital products like ring tones and mobile application are popular. The transaction activity of real products still failed to attract the customer's attention. 2.2.1 Definition There are different definitions of what is mobile shopping. The simplest definition of mobile shopping is the purchase of product at mobile site or portal through the mobile network. A more broaden the definition of mobile shopping is the usage of wireless Internet service for shopping and purchasing by the consumers through their cell phones (Ko et al. 2009). Varshney and Vetter (2002) classified cellular business applications in eleven categories, based on the mobile characteristics. The categories are wireless data centers, mobile inventory management, proactive services management, mobile entrainment and gaming services, wireless re-engineering, mobile offices, mobile public sale and reverse sale, mobile distance education, mobile advertising, mobile shopping, and mobile financial applications. This classification is based on the traditional view that shopping is viewed as a multi stage process instead of the single payment action at the cashier counter. The buying cycle comprises the shopping approaches and policies of end users. This also explains the reason behind the searching objectives by means of the internet can be a precursor of e-shopping. It has been identified that end-users set criteria and action plans for shopping so that to execute composite shopping behaviors (Darden & Dorsch, 1990). As per Funk, “early mobile shopping was driven by sales in packaged music and videos and fashion, where the latter includes clothing, jewelry, cosmetics, accessories, furniture, and health-related products” (Funk, 2007). Improvements along mobile technologies accelerate the physical dependency over the virtual side. Nowadays, traditional retailers also think in a multichannel way because their customers are cross-channel. As per dealers, current attractive, potential, advanced and congregated cellular products are diminishing the positions that split shopping channels. Mobile shopping is being integrated into the in-store shopping experience. Mobiles can be used not only to check product features including competitive offers, but also to take suggestions from friends to make a better and confident decision. Innovative retailers have been taking advantage of m-commerce to pledge the benefits of in-store and online store, with competencies including barcode scan for cellular analysis as well as for cost evaluation, along with in-store cellular vouchers (Westenberg anzd Bethlahmy, 2009). Cisco IBSG Connected Life Market Watch research illustrates, nearly seventy percent of users ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Investigation of factors affecting the adoption of mobile shopping Essay”, n.d.)
Retrieved de https://studentshare.org/business/1391667-investigation-of-factors-affecting-the-adoption-of
(Investigation of Factors Affecting the Adoption of Mobile Shopping Essay)
https://studentshare.org/business/1391667-investigation-of-factors-affecting-the-adoption-of.
“Investigation of Factors Affecting the Adoption of Mobile Shopping Essay”, n.d. https://studentshare.org/business/1391667-investigation-of-factors-affecting-the-adoption-of.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ma
madelyn46 added comment 5 months ago
Student rated this paper as
This essay was always my weak point. I could never complete it on time. Still, after I found this precise paper, I understood how it should be completed. So, I performed my research afterward and completed the essay in several hours, instead of days as it was previously.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
EasyBuys' Mobile On-line Shopping Project
This for instance, it will be important for EasyBuys’ management who has decided to press ahead with the idea of making their facility for online shopping available on mobile devices. This is because of the fact that mobile shopping application provides similar functionality broadly to their existing browser based on their online shopping system.
8 Pages(2000 words)Essay
Factors Affecting Marketing Strategy
Various marketing and promotional strategies such as focusing on parents as the key reference group and developing word-of-mouth strategy are among the vital factors evaluated in the study for the off brand product to gain its importance in the market. Introduction Marketing strategy of a product depends on various factors such as the product type, its price and the brand.
6 Pages(1500 words)Essay
The factors affecting EHR implementation
8 Pages(2000 words)Essay
Mobile investigation
Among all the recent technological expansions that have extended the surveillance competences of law execution agencies is the location tracking system of the mobile phone. Although many people used to believe the fact that this mobile phone location tracking system implementation in the investigation process is at the expense of one’s individual privacy.
4 Pages(1000 words)Essay
Factors Affecting Food Choices
However, the various factors that determine or affect what we chose to eat at every particular time have been on the receiving end of numerous research studies. Apparently, what people chose to buy and consume depends on a wide array of factors outside individual or personal choices; such factors range from social, economic, through cultural to environmental factors, all of which seem to operate interrelatedly (Kearney et al, 1999,p.219; Buttriss et al, 2004,p.4; Pollard et al, 2002,p.373).
10 Pages(2500 words)Essay
Factors Affecting a Childs Learning
The writer states that applying Kagan’s structure on Cooperative Learning would help students develop the social and cultural dimension of learning. Teachers should search for ways on how to train and set the mind of the students to adopt with the techniques on the use of ‘constructed knowing’ for future independent learning and development.
15 Pages(3750 words)Essay
Critical Adoption Factors
Security of the financial and personal data is inherently more important with an organization of this size and with its ability to affect so large a swath of the financial community.
1 Pages(250 words)Essay
Factors affecting the salary
To start with, the basic salary of executives is based the on views of the compensation committee. Generally, the basic salary for executives
8 Pages(2000 words)Essay
FACTORS AFFECTING VEHICLE FUEL ECONOMY
For this reason, it has become important that governments draw a keen interest in the aspect of fuel efficiency and adopt strategies that promote
2 Pages(500 words)Essay
Factors Affecting Presidential Leadership
Presidential leadership has been of much importance in the United States since it became a nation. While some individuals have advocated for the presidency whose role is to fulfill the will of Congress, others have sought to bring about a more assertive presidency where the actions of a president come about as a result of his own initiative.
5 Pages(1250 words)Essay
Let us find you another Essay on topic Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation) for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us