E-commerce Book Report/Review
4 pages (1000 words)
, Book Report/Review
(Gallaugher 2004) On the demand side, the pervasiveness of e-commerce affects how, where, and when consumers shop, and indirectly influences the way in which we live
our lives. (Cao and Mokhtarian 2005) However, the development of e-commerce is still in an early stage, and why consumers choose (or do not choose) online purchasing is far from being completely understood.