Artists started to find a new freedom to choose and follow their own direction, as well as incorporate new discoveries in their paintings (Gaiger 15)5. Artists with similar perspectives stuck together and formed loosely knit groups that are referred by the movements some of which are already mentioned above. The search for novel subject matter and techniques in the twentieth century caused the artists to take different directions in the paintings (Gaiger 23). However it was not until in the period of 1960s and 1970s, that there was a huge reaction against painting, with most movements being regarded as irrelevant to art (Alberro and Stimson 15).
6 Reactions to painting art in the latter decades of the 20th century New movements of art began to gain mainstream prominence in the later decades of the 20th century. According to Gaiger and Wood (33)7, the thing that makes a description of an art movement to be dubious is that it never fits the deepest artists in the movement. With the proliferation of various styles of painting that hit in the latter decades of the twentieth century, it was difficult to tell whether the artists were honestly into creating new art forms or they were just competing for the sake of it.
Artists came up with new ways of depicting art including Postminimalism, Earth art, installation art, video art, body art, mail art, fluxus, and conceptual art among others (Gaiger and Wood 9). Pop art also established new conventions of art making by making acceptable the radical inclusions of unlikely matter as part of the works of art (Gaiger and Wood 21). Several painting works were declared as ‘death of painting’ by art critics, for example, Douglas Crimp who criticized the works of artists like Ad Reinhardt for reducing the creativity in painting (Gaiger 35).
Douglas Crimp actually wrote a provocative essay in 1981 with the title “the end of painting” when Land art, Conceptual art, and Performance art as well as other newer forms of art took centre stage at the expense of traditional arts. Even as critics began speaking of the death of painting, new media art, characterized by larger installations and performances, became widespread, and a category in itself in the later 1970s and early 1980s (Gaiger and Wood 41). A growing number of artists began experimenting with technological approaches such as video art.
Figurative painting and neo-expressionism became the new modern for art expression (Gaiger and Wood 43). However, a number of art critics and architects began questioning this idea of the modern and created works that will be referred to as the Postmodern towards the end of the 20th century (Alberro and Stimson 11). Although debated on whether it is the most extraordinary innovation of the 20th century art, Pop art that became famous in the latter decades of the 20th century was viewed as mundane by critics as it depicted the everyday happenings of life and hence limited the painter’s imagination.
Pop art arose from a rebellion against Abstract Expressionists; an accepted form of art but of which Pop art painters deemed to be over-intense and pretentious (Alberro and Stimson 22). Supporters of Pop art viewed it as a means to bring art to the materialized realities of day-to-day life in which people got most of their visual pleasure from magazines, television, or comics (Gaiger 28). In England, Pop Art emerged in the middle 1950s although it realized its maximum potential in America’s New York City in the 1960s where it shared the attention with Minimalism.
The media and advertising were favourite targets for Pop Art’s often witty descriptions of the consumer society (Alberro and Stimson 23). The English critic Lawrence Alloway described Pop Art as paintings that defy the Abstract Expressionism psychology, celebrate the post-war consumerism, and worship the god of materialism (Alberro and Stimson 27). Renowned painters of the Pop Art movement include Andy Warhol, who recreated quasi-photographic paintings of people or everyday scenes or objects (Gaiger 25; Gallenson 111).
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