The Social Construction of Difference and Inequality - Essay Example

To solve the problem, the male images added to the advertisement are removed to ensure that it passes the message across. The addition of text into the image will improve accessibility and understanding (Nadaner 26)The product targets females as such its advert should have females because it is gender-specific. The image relates perfectly with the concept of marginalization by indicating the segregation and perception existing in society. The failure to address the issue of feminism and gender roles is reflected in the image through the figures used in advertising.

The level of creativity depicted in the image is high with the focus being on the figures and the text (Zolberg and Cherbo 66). The message is passed across accurately and creates a sense of belonging to the users of the product. It creates the desire to associate with the image. Images are inspired through concept broadcast and accessibility (Hooks 17). The change in the image ensured accessibility of the information passed across and the understanding of the focus of the artist. In conclusion, the image captures the three main concepts of belonging, marginalization and accessibility.