A Futuristic Commercial Advertisement Video - Research Proposal Example

A Futuristic Commercial Advertisement Video With the overwhelming increase in the number of advertisement on all media platforms, it is envisioned that in future, advertisement will be a core part of human life. It is possible to look into the future and see a world where, all facets of life are painted with all forms of advertisements. At present, multi-billion heavy weights are already taking an appreciable percentage of human life through advertisement and we can only expect such endeavours to increase as time goes by. Perhaps what remains now is the “hacking of the human brain” and presenting advertisements even when peoples are asleep. The project title for this proposal will be ‘A Futuristic Commercial Advertisement Video’ that aims at emerging with a new media that would enable commercial advertisements to take place everywhere (Vacche 46). This means that videos of commercial advertisements will be aired the whole day through various platforms and media that are unique ranging from the electronic appliances to nature. In this regard, such items such as refrigerators, mirrors, ceilings, and sky (Lievrouwl 21). The finished project in this case will be a new and unique media that delivers video commercial advertisements in real-time on virtually any media including such unnatural media as in dreams and in the sky (Mullen and Rahn 64). Unlike the ordinary commercial advertisements that come through the mainstream media such as television, radio, print media, and the internet, this new media will be able to air video adverts on unique platforms that no human has ever witnessed nor experienced before. Additionally, the new media platform will achieve maximum efficiency in the sense that it will reach out to more audience than the conventional media (Chun 424). Project rationale Although the commercial adverts for this kind of media will be wide-ranging, there are specific target audience (Mullen and Rahn 61). The main target audience for this kind of commercial advertisements that come in the form of video will be the adult males and females and more so the youth that love fantasy. Indeed, this project will be successful since everyone will be able to get the commercial adverts in real-time and from anywhere (Vacche 48). While the project may seem unique in its implementation, it intends to explore a number of questions with the first one being whether it will be possible for people to see commercial advertisements in their dreams (Vacche 51). Additionally, the project will intend to explore whether this new media will deliver real-time commercial advertisements in the target audience and at the intended time (Lievrouwl 17). While there are many and varying reasons behind the designing of various projects, this project is certainly inspired by the beauty of nature and the law of nature in in implementing various commercial advertisements in visual format. (Chun 426). Certainly, the principle and elements of visual arts such as colour, shape, lines, movement, and symmetry have played a major role in informing the approach to this project (Mullen and Rahn 63). These aspects of visual arts could just meet the ultimate goal if they can be transferred into nature. In essence, visual arts and films studies have been limited to the common media that performers are familiar with over the years. However, this new commercial advertisement brings in a new dimension of video platform that had never been seen before (Chun 424). This actually means that this will be a pilot project that will inspire many minds and capture the attention of many if it is successfully launched, as it will accentuate the level of enjoyment in commercial advertisements (Vacche 53). Besides, the project that has been motivated by the urge to adventure the commercial advertisements especially in real-time has really won the heart of many through its feasibility is still debatable within some quarters (Mullen and Rahn 64). Although it has not gained wide acceptance now, the project will certainly be a pioneer one in the sense that it will perhaps provoke the imagination of everyone, as people will be able to experience commercial advertisements in their dreams and in the natural world (Chun 428). Since this will be a pilot project, there are many factors to be envisioned in the project, as its success will entirely depend on the creativity of the professionals behind it (Vacche 56). This actually means that before the launch and eventual implementation of the projects, one must first evaluate whether the benefits that will come with the project will outweigh the potential threats and dangers by the project (Lievrouwl 22). Although the aim of the project is to achieve the set objectives within the set timelines, it will be critical to have in advance knowledge of the project before its inception to have a clear cost-benefit analysis. In this regard, since this project will make use of some of the most unnatural phenomena, the total cost to be injected into the project to ensure its successful completion will be of essence (Chun 431). Perhaps another crucial factor to be envisioned in the project is the type of audiences that will be able to receive and experience the commercial advertisements (Mullen and Rahn 67). Since it would operate both in the physical and virtual world, the commercial advertisements will have specific target group for instance the adults who cannot be scared by such bizarre adverts, there will be need to specify which platforms are suitable for which groups of persons (Chun 427). In this case, target group becomes an important part of the whole situation since the main aim of the new media is to create and extend awareness over a variety of platforms without actually raising many eyebrows. Not only is the target group important in relaying the information but it is also in creating the right appeal that will draw more customers because of their satisfaction (Lievrouwl 23). Preliminary technical description This section will cover the production technologies that will be applied to the project and the presentation strategies that will be pursued in the process. In this regard, the system will use both digital technology and the metaphysics, which is a phenomenon that goes against the natural laws (Chun 433). This will make advertisements even easier and much more fun to undertake since they could be delivered anywhere and anytime at the customers’ convenience. When it comes to the presentation strategies, the project will be presented through the skies, dreams, on the walls, and on electrical appliances where the intended target group will be able to view them through such platforms (Lievrouwl 28). Works Cited Chun, Wendy. New Media, Old Media: A History and Theory Reader. New York: Routledge, 2006. Print. Lievrouwl, Leah. Alternative and Activist New Media. Blackwell Publishers, 2009. Print. Mullen, Cathy and Janice Rahn. View finding: Perspectives on New Media Curriculum in the Arts. New York: Peter Lang, 2010. Print. Vacche, Angela. Film, Art, New Media: Museum without Walls? New York: Palgrave Macmillan, 2012. Print. Read More