Nobody downloaded yet

Power Of Images In Marketing - Essay Example

Comments (0) Cite this document
Power of images in marketing Name Institution Power of Images in Marketing Introduction In marketing, the first impression to a consumer always has a lot of impact, which may either be worthwhile, or detrimental (Sturken, Douglas and Cartwright, 2012). In a world that is driven by technology, many firms, companies, and business people are quite aware of this fact…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Power Of Images In Marketing
Read TextPreview

Extract of sample
"Power Of Images In Marketing"

Download file to see previous pages It is also worth noting that a bad picture may also affect negatively a company’s product. Therefore, it is very important that a company chooses a good image – one that can attract the consumers towards the product in question. The image chosen should stands out and should be able to provide an emphasis of the company’s core values of what is being marketed. One such company that uses the image to market its products is the Nivea skin and beauty care products. This paper will discuss the power of pictures in marketing of Nivea products. The essay will also explore how certain pictures are associated with some feelings, which motivate the customer to buy the product. Finally, the essay will explore why certain pictures make some consumers buy a certain product even though they may not need the product. Breiting (n.d) argues that a picture plays an important role in marketing a company’s product in a number of ways. This includes documenting a company’s offers, in which the picture can be used to portray a company’s brand image. Therefore, the more it is attractive to the customers, the more customers will be willing to accept it. This is because it functions as an eye catcher, and persuades buyers in a positive mood. Nivea is a company that recognizes the power of image in promoting its skin and beauty products. The company understands that the picture they portray on the product gives its customers an impression regarding the product and the company’s values, which has contributed to the rising sales volume of the product. For instance, Nivea has made use of picture in advertising of Nivea Visage Young from the time of its launch in 2005. The images used in the advertisements are shown below: Figures 1&2: Images used by Nivea This picture used by Nivea to promote its Nivea Visage Young has a lot of impression just by looking at it. By portraying a beautiful woman with a child having soft, smooth and attractive faces the company informs the customers that this good is a beauty and skin care product. The impression that the customer may have of this product is that it smoothes and softens the skin besides offering protection. The other impression that a customer may deduce of the image is that the product is suitable for both women and girls. The mood as portrayed by the picture also communicates a lot about the product. It has the impact of informing a customer that by applying Nivea Visage Young, one feels good, attractive and jovial. The flowers on the background are also a show of beauty, which many consumers may want to associate with. Nivea recognizes image as one of the driving forces behind the increased sales turnover of the product since it was launch (Dinsdag 8 Maart, 2011).However, it is worth noting that the picture may also invoke the feeling that Nivea Visage Young is only meant for the ladies and not men. This is because, the marketers of the product have only chosen to portray the image of a woman and a young girl. This implies that the image may be detrimental in case men are also expected to use the product. This implies how important it is to choose the right image to use in promoting a given product (Dinsdag 8 Maart, 2011). Certain pictures make consumers buy a certain product even though in the actual sense they do not need the product. This scenario is common in the world of sports and celebrities in which an individual may buy a t-shirt associated with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 words. Retrieved from
(Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 Words)
Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 Words.
“Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Sun Power
...?First Solar Power Profits by Marketing Sun Power Case Summary The case describes the operation of a U.S. based company that participates in the energy industry. The specialization of the company is in designing, manufacturing, and distribution of solar panels. The corporate headquarters of the company are in Temple, Arizona. The company has gained popularity among customers in the renewable energy industry due to its offering of razor- thin cadmium solar cells and panels. Another competitive advantage of the firm’s product is that is not dependent on silicon as a raw material. The success of the firm and other players in the industry depends how soon renewable energy companies are able...
3 Pages(750 words)Case Study
Marketing of nuclear power
...Anil k. Pandey 08-05-06 Marketing of nuclear power Worldwide the power market can be ified on the basis of regions and also on the basis ofconsumption. On the basis of region: The three major groupings normally used for energy market are the Mature market economies, Transitional economies and Emerging economies. Mature market economies include nations whose energy markets are generally well established. It includes the countries of North America (USA, Canada, Mexico), Western Europe and mature Asia (Japan, Australia, Newzeland). The transitional economies include those nations who are transitioning away...
10 Pages(2500 words)Essay
Family images
...The Image of the family in Magazines All over the world, people are using the Mass Media as a way of communication. Whether they are using cell-phones, reading newspapers or watching television, people draw on the media to be informed of what is happening in the farthest parts of the globe. Recently, the world public is much concerned with the portrayal as well as the image of the family in the Mass Media. In this article, I am going to succinctly scrutinize how American magazines depict and delineate family kinships and relationships. There is no doubt that American magazines concerned with family issues unquestionably do grave harm to the image of family simply because they present an...
3 Pages(750 words)Essay
Cultural theory and images
...Cultural Theory and Images: The three images perused for this exercise do provide the viewer with broad interpretative scope. When looked at withoutcognizant of the title or the context in which they were made, the range of possible meanings contained in them grows. Take, say, the imaged titled Egon Schiele, Self-Portrait with Spread Fingers, 1911. Self portraits are usually either fair or flattering to the painter. But Schiele takes a non-reverential look at himself in projecting an emaciated and disfigured state. For the viewer unaware of this background, the painting might appear to be that of a leprosy patient whose condition is near terminal. This view is all the more plausible...
2 Pages(500 words)Essay
...Images Images In accordance with the global marketing theory, the channel performance of an exporting company is as a result of its style of channel management. In fact, what is essential in every company is the relationship between the distributors and the company (Kennedy, 2006). When it comes to brand strategy and large companies, the power of brand image has a significant influence on the performance of their distribution channels. L’Oreal, the French world leader in cosmetics, is one of the best cases of the channel and brand image consistency. This has led to the company’s worldwide success. Hence, it is vital for firms to have a...
2 Pages(500 words)Essay
The Power of Images - Television and Film
...The Power of Images - Television and Film Living in the modern age we all should have a good idea of what the most significant and commonly used media are, but rarely do we promote a thought about the effects of media on our culture and what are the interrelationships between the two. Also, of particular importance is the question whether the visual entertainment media have a positive or negative influence on our society and cultural development. Generally speaking medium is a means of communication; or a carrier, a messenger which conveys information from source to receiver (Eriksen, 1987). The information communicated can be a fact or fiction; it can be technical or simple. Like written and auditory...
3 Pages(750 words)Research Paper
Mystery Images
...Mystery images Mystery image one demonstrates an ancient man displaying his culture in terms of dressing. The person is seen to be focusing on the future by the way he is thinking hard. The way he has worn his garment portrays himself as a warrior or a hero. That is may be the way significant or respected people dress in that community. Mystery image two shows the combination of modern technology and traditional building. It is merging the ancient and modern design to come up with a mixed plan. Some buildings are pyramid in style resembling those of the ancient kings’ palaces while others are modern in style. There is an open plan, i.e. they are arranged systematically. Mystery...
2 Pages(500 words)Assignment
...or her own valid conclusions from the image. When looking at the body of the image, the overall work of the artist is quite fine as the number of color power used was moderate for the viewer to understand what contents it tries to present to the real world. Due to the sound power of color of the image, when interpreted, from an atmospheric point of view, the image could have been taken from close range. The view of chiaroscuro is, therefore, not presented at all as the image is very clear to both the reader and the viewer. There is a point to note that many viewers prefer the hueness of the image...
5 Pages(1250 words)Essay
Media images
...of the person who looks at this photo. The color red is used to elicit feelings of energy, strength, power, determination, and passion. This color brings out a sense of aggression and dominance. It captivates the viewer and takes control of the mind and heart of the audience. The use of such colors brings out the mood and emotion involved in the image. The seated women bring out a feeling of contrast and are quite opposite to the young ladies who are standing. This brings out a sense of moderation and conservatism, which is the direct opposite of the young woman. The girl appears full of energy and free spirited because of the color combination. The women sitting women adorn themselves in black, which...
5 Pages(1250 words)Essay
The Power of Images
...Hussain Alkhalifa Tyner ENGL 1010-K01 28 October The Power of Images In the article “The Power of Images: Creating the Myths ofOur Time” by J. Francis Davis, he talks about some myths that are spreading through images. He mentions six myths in his article. The first advertisement is myth#four which is about “Happiness, satisfaction, and sex appeal, just to name a few, are imminent and available with the next consumer purchase” (217). Likewise, how they want us all the time to feel we miss something even though we have everything. The second one is myth#5, which is talking about “Your body is not good enough” (217). Feeling bad about our body and life is...
3 Pages(750 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Power Of Images In Marketing for FREE!
Contact Us