Tourism Marketing Information and London’s Image Management By August 2012 The University of _ School of Management Masters Dissertation Abstract The information regarding any tourist destination is an important aspect when it comes to tourism industry promotion as well as the destination image…
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The paper is also going to look at how London as the selected tourist destination has been managed to maintain and improve its image all over the world. This study has been developed on the basis of previous researches conducted on the role played by marketing information and management on the image destination. It was realized that tourist information sources and proper destination management play a significant role when it comes to destination image. This empirical research was carried out to examine the relationship proposed by the paper. The findings show that there exists a positive relationship between marketing information and proper management with destination image. The marketing information is related to London’s accessibility, its culture, its operating intermediaries, its people and its weather. The management of a tourist’s destination as well as the marketing information has to take into consideration what is expected by the tourists and the stakeholders and what is delivered. To show this, primary data was collected from selected areas in London and a qualitative analysis done to analyze the content from the viewers. In addition, secondary data was collected from different sampled blogs after which the information was equally analyzed. The findings of the study show that there is a positive correlation between reliable marketing information and proper destination management with destination image. Table of Contents Table of Contents i List of figures v List of Tables vi Appendix vii Acknowledgements viii Declaration of Originality ix Executive Summary x Chapter 1: Introduction 1 1.1 Introduction 1 1.2 Objectives and Aims 4 1.3 Research Motivation 6 CHAPTER 2: LITERATURE REVIEW 10 2.1 Background of London Tourism Market 10 2.2 Tourism Marketing Information 11 2.2.1 Importance Of Information 12 2.2.2 Areas for Information Generation 14 184.108.40.206 Sources Of Information 15 2.3 Image Management 20 CHAPTER 3: METHODOLOGY 27 3.1 Research Theory and Research Strategy 27 3.2 Data collection 28 3.2.1 Primary Research Method 28 220.127.116.11 Questionnaire 31 3.2.2 Second Research Method 34 3.3 Qualitative Content Analysis 36 3.3.1 Analysis of the Questionnaires 36 3.3.2 Analysis of the Blogs 37 3.4 Credibility, Validity and Reliability 39 Chapter 4 Findings 42 4.1 Findings of the Research 42 Chapeter 5: Discussion 50 5.1 Discussion of the Research 50 Chapter 6: Conclusion 56 6.1 Conclusion of the Research 56 6.2 Limitations And Future Recommendations 59 REFERENCES 61 List of figures Figure 1 9 List of Tables Table 1 35 Table 2 44 Table 3 46 Table 4 47 Table 5 48 Table 6 49 Table 7 50 Appendix List Appendix A 111 Appendix B 112 Appendix C 113 Appendix D 114 Acknowledgements First of all, I would like to thank my family for the support, sacrifice and encouragement during the completion of my dissertation. My family stood out as a strong pillar during the many months of juggling family with school. I would also like to express my sincere gratitudes to my poarents who remained confidence in me and my abilities Second, many thanks go to my supervisor whose guidance and patience helped me to take each step of this journey. Lastly, I would like to thank my RA’s and my friends who went to great lengths to help me in gatheruing the data required to complete this study Thank you deeply to all of you! . Declaration of Originality MASTERS DISSERTATION SUBMISSION FORM Student’
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