Organization Description of Al-Ain - Essay Example

Wady Al-Ain Internship Report Tables of contents Job 3 2.Organization 3 i.Mission ment 4 3.SWOT Analysis of Al-Ain 4 i.Strengths 4 ii.Weakness 5 iii.Opportunities 5 iv.Threats 5 4.Reflection on skill development 6 i.Marketing and external communication 6 ii.Organizational skills 6 iii.Strategy development 7 5.Lessons learnt 7 6.Relevance of coursework 7 7.Summary of the internship 7 1. Job description My job at Al-Ain Company involved sessions of trading and services and also networking. I worked for 200 hours as an assistant to Hameed Jasin in networking and 500 hours in trading and services. The sessions involved creating proxies and identifying new potential clients for the organization. The aim of the sessions was to improve on my networking skills which I had learnt in class. It was a practical setting where classwork was tested. Creation of effective external communication was the essence of my work. This was to enable the company attract more clients and investors. Moreover, I leant that creation business relationship is an initial step for success and that the relationships need frequent evaluations. This was part of my job at Al-Ain Company. In addition to the responsibilities stated above. I was tasked to arrange meetings between the company and customers. This was aimed at creating good rapport and understanding between the company and potential partners. The main objectives for the internship training include: To apply the theoretical skills I learnt from university into real and practical situations To acquire real work experience To enhance my skills in technical workplace communication To impart skills on managing work bound by time and goals To gain more knowledge about my future profession 2. Organization description The company, Al-Ain is an Engineering and Contracting firm started in 1993 in Iraq. It started as Wady Al Ain Bureau after having some successful contracts in engineering and construction. Wady AL-Ain was certified as an engineering and contracting firm by the Planning Ministry of Iraq. Since inception, the company has been in action operations in Iraq and is responsible for many facilities and constructions in the country. Wady Al Ain has a clean reputation as a reliable contactor who can offer the terms of the contract beyond expectations. The company specializes in construction works, software engineering, network solution, telecommunication equipment and other technology solutions. The ability of the firm to deliver high quality solution has enabled it to earn partnerships with other firms in the industry and also from other related industries. Such firms include Mühlbauer group and UTSCH AG (Wady Al-Ain n.d). In world where technology controls virtually everything, every company or organization needs up to date solutions. As an experienced company, Al-Ain seeks to enhance access to technology by businesses and government agencies. Its numerous services such as telecommunication enhances effective and quick communication through installation of satellite dishes, SIM cards, micro SIM cards and also bank cards to secure transactions. This has made the company an indispensable part of engineering and technology sector in Iraq. Other developments of the company include high security documents such as identity document and also data managements to secure classified information against unauthorized usage or access. Many companies in Iraq embrace the services due to increased threat to corporate data in today business environment. i. Mission statement The mission statement of Al-Ain is ‘your success is our goal’. This implies that the company is more concerned with the welfare of other businesses in providing the desired solutions for a sound business environment. In order to understand the success story of the company, a strength, weakness, opportunities and threats analysis is important. 3. SWOT Analysis of Al-Ain i. Strengths The company’s strengths are banked on; Vast experience in technology and engineering (21 years) Well established customer base who return due to dynamic nature of technology Innovation and efficient ways of cost reductions Sufficient capital base to fund its operations Gaining partnerships with experienced firms like Mühlbauer group and UTSCH AG that affirms its recognition Have a diversified product line that cover almost all needs of a business ii. Weakness The company does not have a brand that it can associate itself with. This can aid in marketing and enhance the company’s profile. The company serves Iraq market only. This limits the market share of the firm The company has not done enough in promotions High prices due to technical nature of its services There are no financial partners who can aid the company when in financial distress iii. Opportunities The company operates in a developing country thus there is demand for engineering and technological solutions. This means there is hope for profitable market for the company Engineering skills and Technology is constantly evolving thus client’s will keep returning for upgrades. This guarantees continuity for the businesses. Long term usage of existing techniques lead to an innovation on better ways to handle similar scenarios this can save operational costs. The companies can use multinational partners such as UTSCH AG in venturing into international or regional markets. iv. Threats The company’s industry require high skilled labor which is very expensive Foreign international competes with excess financial might and skills outdo smaller forms when they bid for tenders against local firms. Competition leads to price wars. Price wars may compromise quality of service in an effort to cut cost. 4. Reflection on skill development After spending at least 700 hours of internship at Al-Ain, I gained lot of information and expertise as far as m course is concerned. The internship exposed me to situations that are theoretically discussed in lecture halls. Putting my skills to task was a major development in various fields such as; i. Marketing and external communication Working in the networking for the company helped me boost confidence and expression skills. This was enabled by a series of meeting with expert networkers who had vast knowledge. I learnt that an effective marketer must have adequate and effective communication skills that can instill persuasion impacts on the subjects. I also learnt that networking is an important aspect in survival or expansion of a firm. Effective networks composed of relevant partners ensure long lasting business relationships thereby creating a stable customers base. ii. Organizational skills As I organized meetings, I learnt that organization management and employees have tight schedules and deadlines which must be met. This improved my knowledge about scheduling through various skills and considerations such as importance, urgency and value to the company. Meetings that I scheduled were important in improving my communication and convincing skills. Being a liaison to the company also provided an opportunity to enhance my knowledge on various industries such as hospitality and how the industry depends on engineering and technological services provided by the firm. This enhanced my knowledge on the interrelationship between firms in the same and different industries. iii. Strategy development I learnt that strategies are devised for the best interest of the organization. Al-Ain focuses of clients from various industries and creates a good working relationship. The strategy is aimed at sealing the firm’s customer base against competition. The company does this through regular checks on its installations discounts and quality services. 5. Lessons learnt I learnt that coursework and practical experience have a direct relationship. However, good academic performance does not imply exceptional job performance, rather, it requires dedication and willingness to learn from new and challenging situation that call for decisions that affect many firms or individuals in an industry. From the internship, I learnt that while coursework requires us to study harder, job scenario demand smart thinking putting various factors in consideration. Consequently, I leant of interdependence between various departments I the company and how effective managerial coordination allows smooth flow of work. 6. Relevance of coursework I relied heavily on my coursework that enabled me to complete such a demanding internship. I borrowed a lot of information in marketing, organization and technical workplace communication. Theory on good marketing skills from Ferrell & Hartline (2011) was heavily relied in this internship. I understood that there is a direct relationship between understanding theoretical aspect of the coursework and application in the real job. I also borrowed other relevant information from the coursework as need arose. 7. Summary of the internship My internship was very beneficial since it enabled me to integrate theory and practice. In essence, the opportunity posed by the internship enhanced my understanding about the job market and also the requirements for best performance at the workplace. I learnt that my career would thrive if evaluated numerous alternatives to a certain issue until an optimal strategy is found. This was the main emphasis of my work at Al-Ain. Corporate functions that I organized also served to enlighten me of the numerous possibilities and outcomes that a marketing department can expect. Dealing with customers in the most police and professional way was the greatest answer to the problems that the marketing department faced. However, it is not expected that all customers would behave the same or appreciate he offers made by the company. In conclusion, companies that offer internship opportunities to students should be applauded for the role they play in enhancing and preparing their amateur skills. I was able to advance on issue expected of me at the workplace such as responsibility and time consciousness. Al-Ain staff acted as an advisory team as part of their hospitality towards interns. Consequently, Al-Ain gave me the opportunity to showcase my skills so that I could understand my strengths and weaknesses a far as my course and profession was concerned. I would advise other firm to emulate the example set by Al-Ain. References Ferrell, O. C., & Hartline, M. D. (2011). Marketing strategy. Mason, OH: South-Western Cengage Learning. Sweitzer, H. F., & King, M. A. (2009). The successful internship: Personal, professional, and civic development. Belmont, CA: Brooks/Cole. Wady Al-Ain Co. - شركة وادي العين. (n.d.). Retrieved from http://wadyalain.com/ Read More