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Cashing in on the Luxury Tourism Market - Essay Example


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Cashing in on the Luxury Tourism Market

My job entails putting together ideas for making an event successful. The events may encompass private parties, dinner cruises, and corporate events depending on the needs of the elite guests. One of the outstanding roles is to understand and advance the client’s global brand by availing a suitable platform to launch luxury brands. The key clientele in my proposal centres on premium and luxury segment. The chief focus of the project encompasses upmarket domestic and foreign leisure travellers who pursue high quality and a wide range of services (Fennell, 2006). Armani hotels have a rich experience in event management and marketing, meeting planning, corporate promotions, destination management, and corporate hospitality. The main focus is delivering exceptional creativity and attention to detail in a wide range of events; this ensures the success of every facet of the client’s objectives. Overview of Luxury Tourism Industry Upscale tourism is determined by a range of products such as classic scenery and cuisine, splendid decors, and integrated travel experience. The upper segmentation pursues exclusivity and unique experiences to match their financial power. The high pricing of the product should be justified by the service that is offered. The principal consumer segments in the luxury tourism industry include business travellers, encompassing business people or corporate executives travelling for business purposes. This segment integrates corporate world and leisure travellers who may

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be foreigners, or domestic travelers whose principal purpose is holiday making and site seeing. The motivation of leisure travellers is largely cultural attraction, conferences and conventions, wildlife, and beaches (Page, 2009). The luxury industry of tourism encompasses high end travellers and holiday makers pursuing distinct experience and with certain expectations. Clients in the luxury industry seek qualitative experiences and demand personalized, individualized, and confidential service (Conrady & Buck, 2011). The luxury industry has two defining elements, which include time and money. In a contemporary globalized world, the clients within the luxury tourism industry are not only experienced and informed, but also adventurous, which raises the bar of service provision. Luxury Brand Events planning and Management Luxury brand events offer the best customer-centric experiences to participants by ensuring that the events meet the client’s expectations in availing high quality service. In organizing the events, focus will be geared towards availing first class performance venues that entail functional elegance combined with taste and tradition. The venues are adjustable to any banqueting occasion aided by a portable stage, banquet-style lighting, and a wide range of audio-visual equipments. Armani Hotels offer luxurious destination for holding diverse and unique events such as launching of new products, concerts, and organizing fairs or exhibitions in an efficient way. The exhibition will be geared at either introducing new products into the market. Events avail a perfect platform for rewarding visitors with broad entertainment options,


Cashing in on the Luxury Tourism Industry Author Institution Cashing in on the Luxury Tourism Industry Introduction The luxury tourism industry is a massive industry that hinges on accessibility of leisure time and disposable time. Luxury industry entails a broad range of fields within the service industry centering on areas such as food and beverage, meeting and events, accommodation, spa, cruise line, entertainment and recreation, gaming and gambling, among others (Page, 2009)…
Cashing in on the Luxury Tourism Market
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