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Event Analysis - Essay Example

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Event Analysis Executive Summary The report includes a detailed description of the Hue Festival which is being celebrated every year since 2000. The activities, number of visitors and participants involving with the festival have popularised the event across the world…
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Event Analysis
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Download file to see previous pages It will further help to identify the potential risks associated with the event and provide strategies to mitigate those risks. In addition, the report will focus on the staffing requirements and role of the volunteers in conducting the event successfully. Moreover, the budgetary requirement will be determined and the official partners of the festival will be identified. Additionally, the promotional strategy used by the organisers to promote the event will be evaluated. Last but not the least, recommendations will be provided in order to enhance the services being rendered to the visitors. Table of Contents 1 Executive Summary 2 Introduction 4 Technical, Site and Other Logistical Requirements of the Event 5 Identification of Possible Risks and Steps Taken by the Organisers of the Event 6 Staffing Requirements and Role of Volunteers in Conducting the Event 7 Budgetary Requirements of the Event 8 Promotions Mix Used To Promote the Event 10 Recommendations 11 Conclusion 13 References 14 Introduction Hue is acknowledged as the ancient capital of Vietnam. The city is further renowned for the glorious architecture of its palaces, temples, citadels and royal tombs among others. Furthermore, the greenish background on the banks of Perfume River has inspired several authors to create marvellous poetries regarding the heritage of the city (AsiaRooms, 2012a). Festivals and events form an essential part of the rich cultural tradition that prevails within the city area of Hue. The city is also regarded as quite famous for inspiring and rendering developmental assistance to creative artists and art enthusiasts due to which the United Nations Educational, Scientific and Cultural Organisation (UNESCO) declared it as a Wold Cultural Heritage Site in 1993. It was since then that Hue Festivals have been organised. The Hue Festival includes traditional concerts, theatrical performances, dance competitions and art exhibitions along with conducting sightseeing across the city. Notably, Hue festivals and events are organised for the purpose of promoting peace, harmony and supporting greater cultural exchange (AsiaRooms, 2012b). Huge numbers of artists across the world participates and performs in around 200 shows in more than 40 venues which continue for 9 consecutive days within the city. The festival involves a footfall of 1.5 million domestic and 150 million international visitors (Vietnam Online, 2011). Technical, Site and Other Logistical Requirements of the Event Hue festival comprises various cultural events which are organised in different venues, especially during the evening. Therefore, sufficient lighting has been one of the prime requirements of this festival. Moreover, the availability of artist’s specific utilities requires being arranged in advance in order to welcome them with satisfactory warmth from various countries. In addition, drum is regarded to be the most crucial instruments required for conducting this event. Hence, the organisers are often observed to hold public biddings inviting experienced contractors to provide equipments on a rental basis for installation of sound, lighting and theatrical instruments for such a massive event (Hue Festival Centre, 2010a). The venues chosen for conducting the Hue festival are generally found to emphasising on its capacity of accommodating millions of visitors. The venues are mostly open-air situated near the banks of Nghinh Luong Dinh ...Download file to see next pages Read More
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