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Business Analysis of Tomorrowland Festival - Case Study Example

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The author of the paper "Business Analysis of Tomorrowland Festival" will focus on this festival with the details being sourced from the festival’s official website and Mygola website. The organized nature of the event made it suitable for the research…
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Business Analysis of Tomorrowland Festival
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Download file to see previous pages The inaugural edition took place in Belgium and was organized by ID&T. the Dutch-based company took part in organizing the 2005 festival. The festival attracted 180000 attendants. The main performance included Technoboy and Push (Tomorrowland, 2014). The highly published event gave rise to a series of events. The successive years saw a 50000 increase in attendance. The yearly event took place in 2008 attracting a record 1000 DJ’s. In 2013, the first Tomorrowworld festival took place (Tomorrowland, 2014). The Georgia festival in the USA attracted 140000 attendances. The extended version of the Belgian festival was a success and gave birth to a number of world Tomorrowworld festivals. 2014 saw into attendance increase by 10,000 people. The 2015 edition is staged to take place in 2015. Brazil is chosen as the event country. The festival has won a number of awards including the international dance music awards in 2013 and the Red Elektropedia awards in 2012 as the best festival (Tomorrowland, 2014).
Human resource
The festival attracts more than 400 deejays with the 2008 edition attracting a hundred DJs. Other staff as selected by the human resource department include security and police officer. Their job description allows them to ensure a safe environment needed for the event. The other staff at the festival included the photographers and journalists whose main duty was to ensure the event is documented for future reference. The festival outsourced catering and accommodation services. This included tents and hotel rooms for the visiting audiences.
Marketing and Promotion
The inaugural event was publicized through the print media and other forms of flyers and posters. The target audience was within the Boom city thus a smaller audience was target and print media was a preferred median while advertising. Successive years saw the marketing department transform its advertisement nature. The event has created its website with information being availed online. ...Download file to see next pagesRead More
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