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Events Tourism - Coursework Example

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Hence, governments today are focusing more on promoting tourism with the purpose of making it more profitable. Although it is possible to promote tourism…
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Events Tourism
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Download file to see previous pages Festivals can promote the historical and cultural backgrounds of a country. With the help of festivals, the cultural identity of the local people gets highlighted and there is also a sharing of culture with people coming from other countries. Moreover, festivals provide the opportunities to develop the infrastructure of the city and can also be a source of employment. Since festivals help in promoting tourism, many other services connected with tourism get benefited like hotels, restaurants and transport system of the cities in which the festivals are held. Festivals with proper cultural events can be used by the local authorities as a marketing tool to uphold the cultural profiles of their cities and to establish positive images of their cities. It is important that public and private companies come forward to organize festivals in large scale in order to attract people from all over the world. This paper will discuss Kumbh Mela, which is a world famous Indian festival that is held every year in Prayag near Allahabad, and attracts hundreds and thousands of people from across the world. Kumbha Mela is considered as one of the major religious festivals in the world. It is a festival that attracts people from other countries thus this festival plays a huge role in promoting tourism in India since foreigners are equally attracted to the Kumbh Mela like the millions of Indian religious devotees. The foreigners come with cameras to capture the glorious moment and get overwhelmed by the gathering of millions of people in the name of religion.
Kumbh Mela is a festival of Hindu religion. It is based upon a Hindu mythological story according to which Gods and demons agreed to share the nectar of immortality. However, the demons stole the nectar which was contained in a Kumbh which means pot. The Gods and demons then fought for twelve nights and twelve days for the nectar. This duration equals to twelve years for ...Download file to see next pagesRead More
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