The Festival for Festival Tourists Wonderful and Colorful Experience - Coursework Example

PROPOSING NEW FOOD AND WINE TOUR EXPERIENCE By: Course: Tutor: University: City: State: Date: Proposing New Food and Wine Tour Experience Introduction Tourism has over the years been a major part of our livelihood with people moving to new environments for various reasons leisure being one of them (Long, 2004). With the new technologies in transportation and the increasing numbers of travel agencies, the world has witnessed a tremendous increase in the number of local and international tourists. For many tourists, the experience they desire and their tastes or interests are mainly the determining factors that also form the basis of the tourist categorization (Jayapalan, 2001). Among the many tourist categories are the wine, food and food festival tourists. These types of tourists are interested in tours that showcase wines and a variety of food. Despite the existence of the many tours and festivals in the market, this essay is dedicated to exploring the market niche in wine and food tour experiences by proposing new wine and food tour experiences and showcasing how these tours can be matched with specific tourist experiences in order to satisfy the needs and preferences of the target markets and the challenges that might be encountered in the actualization of these tours. Discussion Wine Tourist Market Segment and Tourist Experience For starters, we explore the ideals of wine tourism. Wine tourism refers to visiting new areas with an aim of indulging in wine related activities. Wine tourists are of many kinds (Butler and Russell, 2010). They have been broadly categorized into three main groups: the wine lovers, wine interested tourists and the wine novice (Charters and Ali-Knight, 2002). These tourists are driven by varying motivations and they seek very different experiences in a wine tour. Of interest to this particular new tour am proposing are the wine lovers. Wine lovers are a particular and sophisticated class of the wine tourists. They are well educated on matters concerning wines and as a result are very focused on their motivations (Croce and Perri, 2010). They generally seek the tasting experiences in any wine tour and normally have an innate interest in the acquisition of wine. They are also interested in learning about the history of the wine that is the rich culture and story behind the exquisite wine specimens and also in the wine regions and their regions of origins. This, therefore, means that their motivations include the need to buy a variety of wines, to acquire more knowledge, and get a good opportunity to taste a variety of wines (Getz and Brown, 2006). The new wine tour is set to bring the wine experience in foreign land closer to the people. This will ensure that those with passion for wines but at a disadvantage that they cannot get to out-country destinations get an opportunity to experience the overseas experiences: basically brining the prowess of countries like Italy, Spain and France closer to home. This will be achieved by way of showrooms that will offer museum-like experiences to the target group. The showrooms will showcase a range of old and new wines that are the richest in terms of history, critical culture and taste. The history of the wines will be narrated by individuals with adequate knowledge of the wine, its region and region of origin. This can also be done in the form of spoken word that will implore on the tourists’ passion for wine. These individualized narrations will capture the interest of the wine lovers in learning more about the wines. The narrations will be accompanied with wine tasting of the various wines that will enable the target group to put together the wine history and unique taste of the wine specimen as they learn, completing their experience. There will be entertainment in form of arts done by the various artists that showcase wine history. This will keep the wine lovers interested and occupied after and in between the historical narratives. The narration and the opportunity to taste a variety of wines will act to satisfy the needs of the wine lovers. The tasting opportunities will be a manifestation of the wine lover’s sought out sensory experience with the narration of the history completing their learning experience. The depiction of the wine history in form of art will bring out the complementary authenticity and the sought after cultural experiences. The showrooms also will have acquisition points for the wine lovers to access and purchase the wines that meet their preferences. This will also help in the promotion of the wine industry and the arts showcasing wine history. Food Tourist Market Segment and Tourist Experience Food tourism, as the name suggests, mainly revolves around the food-related activities that tourists often take part in while at the tourist attraction site (Shenoy, 2005). These activities are those involved in the various stages of food production and might vary from the activities done at food growth, food preparation, and the actual cooking of food. The activities are predetermined by the tourists’ likes and interests. This guides on which stage of production to indulge in. Among the food tourists are the food-interested tourists who, like the wine lovers, attend food tours for specific reasons. For the food tourist, their compelling need to actualize the gastronomic experience is the main reason behind taking on new food tours. The gastronomic experience refers to the manifestation of taste of food as a way of appreciating good food. This experience brings in the need to have sensory experience in food tours and as a result it implies that the food tourists’ preferences lay in the ability and opportunity to taste the food. Therefore, their motivation includes the need to actualize the sensory experience. Since the food tour industry is big on making the food experience very memorable (Carlsen, Charters, and Appleby, 2006), my new food tour experience will capitalize on this element as well. Most food tours occur at restaurants and big hotels but this new tour will be done outdoors. This tour will involve bringing in specialists chefs of various regions together to ensure a concrete representation of the regions of the world. The chefs will give personalized cooking experiences to the tourist in specific tents; one for each chef. The food activities will involve mainly the food preparation processes, accompanied by chefs showcasing their talents and skills, and novel ingredients. The tourists will be given opportunity to taste what the chefs have prepared and also have acquisition or sales tents selling the recipes and food ingredients showcased by the chefs. This will give the tourists an opportunity to acquire novel ingredients and recipes that pleased them and were in accordance with their preferences. The sales tent will oversee the promotion of the chef’s work and act as a means to get back some money used in the preparation for the event. The tasting sessions will help the tourists actualize their sought out gastronomic experiences with the feasting day making it memorable for the tourists. Festival Tourist Market Segment and Tourist Experience A festival is often a celebration of a kind and a food festival is no exception. Festivals have been held in many areas since time immemorial. They are a way of bringing people together in celebration of a culture or the key elements that define a people (Picard and Robinson, 2009). The festivals play an important role in the economies of a country as a key tourist attraction. These festivals are often instrumental in determining the proceeds of a culture or better still a people as a whole. Festivals are meant to be happy times and as big and as memorable as possible. A food festival might be organized to celebrate local meals of a people or the diversity that is in the population of a country. These festivals attract festival tourist who are out to have fun. They are mainly interested in having fun enjoying the colorful day as they appreciate food in the process. The food festival tourists are motivated by the fun that is in attending these food festivals. They are interested in being able to appreciate food but in a fun way. My proposed food festival will be a food-oriented costume masquerade ball. The tourists attending the festival will have to dress in costumes that are made in the impression of food items. This will bring out the joy in looking for and wearing funny looking costumes. The variety of the costumes will make the event colorful with individuals wearing various colorful costumes. Festivals are often big hence the festival will last through the night with fireworks at the end to give a remarkable end to the day. It will be held in a castle bringing out the humor in individuals actually dressed in food-costumes attending a ball. The food showcased here will be from a variety of traditions showing their oldest and most valued or appraised meals throughout generations. The tourists will be given a brief history of the meal as they are served. This will provide an opportunity to the tourist to satisfy their sensory curiosity in actualizing the sensory experience as well as the authenticity and the sought out cultural experience. All in attendance will be issued with scrolls outlining the delicacies of the night. Acrobatic acts will perform to lighten the mood with enchanting music playing through the night to accommodate for those interested in a little dance. Challenging Issues in Marketing and Business Development Working out big projects, as these new tours, come with their own challenges. The challenges in the marketing of the tours and festival involves the possibility of a delay in making print outs and advertisement for these occasions. This will delay the creation of awareness for the target market resulting in a small turnout. This can be overcome by starting the printing and advertisement making process early enough to cater for any possible delay and its implication. The other factor that might prove a challenge is the acquisition of qualified narrators required in the tours and festival. This will prove a major setback as the narration is important to the actualization of the tour. This can be overcome by carrying out prior survey to ensure that all personnel are present to avoid last minute rush. Setting up the areas of the tours requires the acquisition of various items and the employment of a tactical team. This requires money and hence the inadequacy of capital proves to be the biggest challenge. This can, however, be avoided by carrying out fund raisers to accumulate the funds needed to make the tour and festival a reality. Also pitching the idea satisfactorily to a group of interested investors could lead to successful sponsorship and hence aversion of this challenge. The other challenge will be the unavailability of the chefs from different areas. These chefs are the key element in the food tour and as a result without them, the food tour will not be. This will require early searches and contracting of these chefs and substitutions for areas without specialized chefs. The deficiency of artists who specialize in art work depicting distinctive wine history might curtail the proceeds of the wine tour. This will in turn make the event very dull and boring. To overcome this challenge the art works related to wine and wine narratives should be acquired prior to planning and publication of the event to ensure all key aspects are in place. The acquisition of a venue might prove a challenge as the festival and wine tour requires a private castle and show rooms for their actualization and the food tour a public land. This will need prior successful permits to use and hence, early search for the venue should be a key priority in the planning of the event to overcome the challenges of lack of a good venue. Conclusion In a nutshell, tourism plays a key role in our lives today with many different types of tourists travelling to different destinations around the globe. Among these tourists are the wine, food and festival tourists who travel in search of the satisfaction of their key needs. These needs guide the nature of and the proceeds of the tours with the newly proposed food and wine tour capitalizing on the target tourists’ interests and sought out experiences: these being the satisfaction of the sensory experience for the wine and food tourists. The new proposed wine tour will make use of museum experiences as the inspiration for its showroom ideas of a wine tour. The new proposed food tour will take the form of a feast and involve bringing different talents to one place making it as memorable as possible. Finally, the festival for festival tourists will be a psychological thriller with inverse ideas converging to create a wonderful and colorful experience. Setting up the proposed tours might be faced by challenges including the challenge of inadequate funds and possible lack of a venue that might cripple the business altogether. References Butler, R & Russell, R 2010, Giants of Tourism, CABI. Carlsen, J, Charters, S, and Appleby, M 2006, Global Wine Tourism, Wallingford: CABI Pub. Charters, S & Ali-Knight, J 2002, Who is the Wine Tourist? Tourism Management, 23(3), pp.311-319. Croce, E & Perri, G 2010, Food and Wine Tourism, Wallingford: CABI. Getz, D & Brown, G 2006, ‘Critical Success Factors for the Wine Tourism Regions: A Demand Analysis’, Tourism Management, vol. 27, no. 1, pp.146-158. Jayapalan, N 2001, Introduction to Tourism, Atlantic Publishers & Dist. Long, L 2004, Culinary Tourism, Lexington: University Press of Kentucky. Picard, D & Robinson, M 2009, Festivals, Tourism and Social Change, Clevedon [u.a.]: Channel View Publications. Shenoy, S 2005, Food Tourism and the Culinary Tourist. Read More

Food Tourist Market Segment and Tourist Experience Food tourism, as the name suggests, mainly revolves around the food-related activities that tourists often take part in while at the tourist attraction site (Shenoy, 2005). These activities are those involved in the various stages of food production and might vary from the activities done at food growth, food preparation, and the actual cooking of food. The activities are predetermined by the tourists’ likes and interests. This guides on which stage of production to indulge in.

Among the food tourists are the food-interested tourists who, like the wine lovers, attend food tours for specific reasons. For the food tourist, their compelling need to actualize the gastronomic experience is the main reason behind taking on new food tours. The gastronomic experience refers to the manifestation of taste of food as a way of appreciating good food. This experience brings in the need to have sensory experience in food tours and as a result it implies that the food tourists’ preferences lay in the ability and opportunity to taste the food.

Therefore, their motivation includes the need to actualize the sensory experience. Since the food tour industry is big on making the food experience very memorable (Carlsen, Charters, and Appleby, 2006), my new food tour experience will capitalize on this element as well. Most food tours occur at restaurants and big hotels but this new tour will be done outdoors. This tour will involve bringing in specialists chefs of various regions together to ensure a concrete representation of the regions of the world.

The chefs will give personalized cooking experiences to the tourist in specific tents; one for each chef. The food activities will involve mainly the food preparation processes, accompanied by chefs showcasing their talents and skills, and novel ingredients. The tourists will be given opportunity to taste what the chefs have prepared and also have acquisition or sales tents selling the recipes and food ingredients showcased by the chefs. This will give the tourists an opportunity to acquire novel ingredients and recipes that pleased them and were in accordance with their preferences.

The sales tent will oversee the promotion of the chef’s work and act as a means to get back some money used in the preparation for the event. The tasting sessions will help the tourists actualize their sought out gastronomic experiences with the feasting day making it memorable for the tourists. Festival Tourist Market Segment and Tourist Experience A festival is often a celebration of a kind and a food festival is no exception. Festivals have been held in many areas since time immemorial. They are a way of bringing people together in celebration of a culture or the key elements that define a people (Picard and Robinson, 2009).

The festivals play an important role in the economies of a country as a key tourist attraction. These festivals are often instrumental in determining the proceeds of a culture or better still a people as a whole. Festivals are meant to be happy times and as big and as memorable as possible. A food festival might be organized to celebrate local meals of a people or the diversity that is in the population of a country. These festivals attract festival tourist who are out to have fun. They are mainly interested in having fun enjoying the colorful day as they appreciate food in the process.

The food festival tourists are motivated by the fun that is in attending these food festivals. They are interested in being able to appreciate food but in a fun way. My proposed food festival will be a food-oriented costume masquerade ball. The tourists attending the festival will have to dress in costumes that are made in the impression of food items. This will bring out the joy in looking for and wearing funny looking costumes. The variety of the costumes will make the event colorful with individuals wearing various colorful costumes.

Festivals are often big hence the festival will last through the night with fireworks at the end to give a remarkable end to the day.

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