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Tourism in Bhutan - Case Study Example

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This report looks at the tourism industry of Bhutan. Tourism in the country of Bhutan didn’t start until 1974, when the country first started issuing visas / licenses to tourists. Ever since, the country has seen a phenomenal increase in the number of visitors year after year. …
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Tourism in Bhutan

Download file to see previous pages... This research aims to evaluate and present tourism in Bhutan that has been experiencing a constant increase ever since 1974, when the Government of Bhutan all started issuing travel licenses to foreign visitors into the isolated country. The Bhutan Tourism Corporation or the BTC was solely responsible for handing tourism related matters of the country until 1991. The country’s government however, decided in 1991 to privatize and corporation in an attempt to boost up the tourism as well as facilitate private sector investment into the tourism into the industry. With the help of the efforts put in by the government, the country now has more then seventy five fully licensed tour operating companies. As mentioned above, it is the Bhutanese government that is responsible for tourism planning inside the country. The government however is reluctant to issue a great number of visit visas to tourists as it thinks of the acute impact increased tourism could have on the environment and culture of the country. However, if tourism is properly planned and managed by the government, alongside providing appropriate input required to boost tourist activity, then the local travel industry can easily outshine the expected growth plans without having any negative or acute impact on the environment of the country. There are already several initiatives taken by the country to boost up its tourism. The government is busy in looking for resources to finance the expansion costs. A very smart measure taken by the government is to bring all tourism related stake holders on board while drafting a new tourism related policy. This will make sure that the new tourism policy does not only represent the wishes of the State but also takes into account the views of stake holders like travel managers and tour operators who play an essential part in promoting the tourism of the country (Cooper, 2001). Objectives of the Tourism Industry The main objective of Bhutan’ ...Download file to see next pagesRead More
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