Introduction Turnbridge and Ashworth (1996, p53) define heritage as “an inheritance or legacy that is transmitted from one generation to the next”. Since time immemorial, heritage has been used to mean a legal inheritance that an individual is entitled to from the will of a deceased…
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However, every heritage contains real, underlying or symbolic importance that plays a critical role in terming its perception in society. This paper examines dark tourism, focusing on marketing and interpretation of House of Terror Museum in Hungary, a traumatic site as touring sites in the contemporary society. Smith and Robinson (2006, p105) defined heritage tourism as “leisure expeditions with the major objective of touring historic, natural, recreational and scenic sceneries to learn more about the past”. Dark tourism is one component of heritage tourism and it involves “visiting places associated with death, suffering and tragedy” (Cooper, et al 2008, p49). Heritage tourism is founded on the motivations and perceptions of the consumers or tourists rather than the particular characteristics that define the destination. According to Smith and Robinson (2006), the major motivation for touring heritage sites is the uniqueness of the tourism destination in relation to the tourists’ awareness or perception of their own heritage. Heritage tourism to a site with dark history evokes various emotions such as nostalgia, idealism, and a feeling of belonging in the time and space (Foley and Lennon1996). Stone (2006) argues that heritage tourism is both unique and universal, because it presents a heritage for all people at a given time. Although each site has its unique characteristic, dark tourism sites present a universal message to all persons, from the message of pain to suffering and anger among other feelings that characterize human beings. Heritage sites include various inherited localities such as historic buildings, artwork and scenic areas among others. A tourist travels to the heritage site with an objective of seeing the historical artefacts. These artefacts usually form an important connection between the cultural background of tourist and his or her history or past. However, the particular historical site or artefact elicits different emotions and reactions from various people. Holloway (2004) argues that it could elicit emotional encounter and make the individual feel closely connected with ancestors and the historical event, which makes the experience more than just a learning experience. Manino (1997) argues that dark tourism is a mysterious combination of heritage, history and tragedy. It evokes discussions of the past, present and future morals and ethics surrounding death of mankind. Some of the most popular sites for dark tourism include conflict sites and death camps which figuratively or literary embrace the memory of human suffering and violence that took place in a particular historical period (Manino 1997). Disastrous events such as the collapse of the world trade centre continue to elicit attention and curiosity from different people across the world. Similarly, scenes of accidents and large-scale loss of human lives usually become spontaneous attractions, where people gather to pay their respects or just to witness and experience the terrifying aftermath. The uncharacteristic connection between leisure and pleasure in dark tourism has been a matter of moral and ethical discussion in the hospitality industry especially when it comes to marketing and promotion of the sites. Some heritage tourism critics contend that tourism is an immoral and inappropriate practice for presenting disturbing events of human history, such as death and tragedies and other forms of suffering. According to MacCannell (1989: p73),
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(Heritage Tourism in Cities Essay Example | Topics and Well Written Essays - 2000 Words)
“Heritage Tourism in Cities Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/tourism/1446392-heritage-tourism-in-cities.
In most cases, promotion of heritage centers and cultural heritages are not meant for tourism, but to preserve identity of communities for long periods. This heritage may be a form of symbolism, representing spectacular events, which may have shaped the lives and history of the people concerned.
In the past days people went for here and there in searching for food, water and acquirement of resources. But after that the ideas of pleasure and relaxation are associated to the motivation of travelling. In the recent days people choose to travel for gaining knowledge (Tourism, n.d.).
The small tourism enterprises happen to be among the major stakeholders in heritage tourism. There are several management issues that range from decision-making, knowledge management and transfer that affect their participation in heritage tourism. The survival of such enterprises highly depends on the awareness of their potential clients.
There are around 1800 museums around in the world today and half of them had been started after 1971 is sufficient attestation of the hectic activity. Such frenzied pursuit is indeed curious and the raison d'tre has been variously interpreted.
Tourism as a subject of serious academic enquiry is a fairly recent phenomenon.
earches a substantial amount of literature on the various aspects of urban regeneration with heritage protection and conservation intricately woven in strategically. Theoretical constructs leading to the various concepts of urban regeneration with special emphasis on development
The city of Bath has been renowned as a World Heritage Site since 1987; therefore, it attracts million of tourists every year. Since the city of Bath is producing a major chunk of revenues from its tourism industry therefore, a great focus has been given towards the active management of its World Heritage properties.
The tourism industry offers jobs to a large number of people and it also invites rigor within international exchange. Furthermore, it encourages people to conserve and preserve the natural and cultural heritage of a particular area.
The author of the text highlights that tourism industry is the sector that deals with tourism activities and it benefits the domestic transportation, entertainment as well as accommodation and catering services. Moreover, the tourism industry has retailing, cultural and social significance thereby contributes to the economy.
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