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Post-Modern Tourism - Essay Example

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Tourist is somebody who travels for pleasure: somebody who visits places away from home for pleasure (Encarta,2004). Todays tourist was considered as an integral part of post modernity interms of current fashion and lifestyle brought by massive globalisation technology…
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Post-Modern Tourism
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Download file to see previous pages That tourist attractions are precisely analogous to the religious symbolism of primitive peoples culture. Any touristic activities can even understand the taxonomies, values, ideologies, rituals, meaning systems, and differentiations of the modern world. That the international tourism industry does conventionally reproduce and reinforce the modernist ideological separation of the modern from the non-modern world . They have begun to be incorporate it into the ideologies and practices of the capitalist modernity (Tourist Production par 10).
Yochi Li's, 2005 (par 16) reported that tourism has become fetishized as a thing, a product and a behavior particularly economic in nature. That todays tourism was considered as the highest earner industry of the world. Tourism as a heuristic interprets modernity that is searching for an 'authentic' experiences in the world where people in the modern world are alienated. It is a form of liminal, heightened experience of seeking an authenticity outside the structure of mundane, ordinary, alienated work life ( Gazing par 8).
That tourism is a way for people to overcome the confusions of the modern world through sightseeing that helps organize a tourist's perception. Any "authentic" experiences in a distant locations reassures travelers that beyond the superficiality of their everyday lives that a true world still exists.
Modernity involves cultural differentiation both horizontally that it separate development of a number of institutional and normative spheres, of the economy, the family, the state, science, morality, and an aesthetic realm". Vertically that can be shown between culture and life, between high and low culture, between scholarly or auratic art and popular pleasures, and between elite and mass forms of consumption. Postmodernity as Urry describes as a decline in the barriers between these realms. This decline or de-differentiation is part linked to the growth of mass media. Media have provided access to the culture of the elite, reducing the distinctiveness of their lifestyles. That media helps keepping events either kept in " private and what can be made public" informations( Urry par 5).
But in post-modern tourism, tourist are trying to collaborates with the people who stage touristic sites in an 'inauthentic' touristic pastiche, and where "no single, authentic tourist experience" is possible. In other words, tourist are expecting different level of modernity and post modernity which is searching for 'true authenticity' to exist in response to alienation (Gazing par 9 & 13). Thurot and Thurot (as cited in Gazing par 12 )argued that tourism doesn't reflect the alienation of modernity, but rather it reflects people who are trying to follow a particular lifestyle which is important to their own culture.
This time tourism is highly significant to humanistic conditions of modernity and post-modernity which are considered as one best industry of the world in response to present social conditions (Gazing Par 17). That recent people's lifestyle wants to get out from heavy work load, social problems, and various activities and now people wants to relax and have a short leisure time as a way of recharging themselves. These would makes them more efficient, productive, achiever and getting higher work performance in any organization if ...Download file to see next pagesRead More
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