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Research Brief: Women and Minorities as Strategy

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There has been immense amount of growth observed in the industry of tourism and it has also been observed that the tourism industry allows the…

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Research Brief: Women and Minorities as Strategy

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Subject: Business
Type: Research Paper
Level: Undergraduate
Pages: 4 (1000 words)
Downloads: 2
Author: lavonmorissette

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enturous positions and artistic places worldwide and creation of the tourist destinations in numerous countries for making the tourism industry an integral part of their economies (Bender, Gidlow & Fisher, 2013; Wang, 1999). Since the tourism industry has gained huge importance, it has become a major area of study for the leading scholarly researchers. These specialists are doing extensive studies on the industry, the factors impacting its performance and the impact of tourist role on the destination images created by the tourism authorities in each country (Lim, 2007; Prentice, 2004).

In order to study various aspects of the tourism industry, one school of thought is focusing on the socio-demographic characteristics and needs related to the specific styles of vacations or tourist roles (Cohen, 1974; Kim, 2009; McCabe, 2005). By studying styles of the tourists, one can understand the preferences and tourism industry can gradually implement changes in their way of promoting tourism for their valuable customers. For instance, Yiannakis and Gibson (1999), cited by Nicoletta and Servidio (2012), established that the tourist role’s preference is linked to the place where a person lives in his/her adult life.

The likes and dislikes of the tourists is highly dependent upon the background of the tourists and their decisions regarding tourism is according to their preferences. On the other hand, second school of thought is the analysis of the impact of stereotyping of tourist role on the discriminatory practices that are created by the authorities in the destination places (Lee, Law & Murphy, 2011; Jacobsen et al., 2012). Stereotyping the role of tourists is dependent on observations and personal opinions and this observation may not take into consideration a major chunk of the population.

Hence, there is an enormous collection of work on the tourism industry, tourist role and the challenges faced by the players of the industry. The tourism industry should be careful

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