There has been an optimistic current diffusion of social media which fulfills the dreams of limitless, free information and democratic participation. Efficient sharing of information in turn impacts on human thought, psychology and perception opening more opportunities to think and contribute. Digital knowledge promotes particular ways of reading, viewing and experiencing meaning of information. As Sharma, et al (2008) argues, digital knowledge caters for diverse and wider audiences through contents that stimulate greater choice.
This encompasses coverage of the real life experiences, inclusion in documentaries, fantastic movies and sessions. There are variety of skills and knowledge used to deliver content of natural, social and historical varieties that interest diverse audiences. Its diversity, inclusion, collaboration and partnership are significant in knowledge creation and development. Higher resolution from diverse public figures, senior managers in industry, agencies, directors, sports and media personalities are vastly covered.
The resulting knowledge, advices and experiences deliver public value in thinking and economic benefit. This knowledge has become necessary for individual as well as the groups through individual communication, learning and knowledge sharing taken by emails and instant messages. Small group communication, learning and knowledge sharing has been mediated through forums, social networking and micro blogging. Mass communication involving unlimited number of recipients are using websites, blogs and streaming video.
One of the widely used devices in current digital technology is mobile phone. It has developed into powerful digital device which create moving images. It has been of significance in capturing crisis situations, natural disasters, and political protest in remote regions with other million of instances around the globe. These images are immediately uploaded in Social Media via Internet then distributed at any point of the world in real-time. In this era of participatory media clips and images sharing and gathering of information and momentum of situations is promoted by crowdsourcing.
The process achieve perspectives which are absent with traditional journalism and mainstream media. An important aspect of digital knowledge is open participation where instant feedback is possible allowing different perspectives which might promote more objective insights to human beings. Digital technology has provided potential benefits in communicating and learning. In particular, social networking enables people to explore diverse interests in a global scale and discuss them with various people.
A significant impact has influenced self-learning with information and wide resources available. An example is Twitter great capabilities for its users which makes communication, collaboration and learning quick and simple. People are continuously updated from news of many fields and context. The mode of limited characters in communicating may allow audiences to focus on the central argument and make participation lively. Generally, it is a platform where divergence of ideas, thoughts, objectives and goals are then converged through problem solving skills allowing diffusion and knowledge creation (Wasko & Faraj 2005).
Wasko & Faraj (2005) further argues that, Websites like Wikipedia are available and useful for wide contents, lots of information from various languages. Since the information is continuously controlled and improved by the community it provides neutral and comprehensive information that will lead to opened thinking and knowledge development. Facebook, YouTube and Google have also transformed the online learning with its tools being very useful in improving academic and social environments.
People share documents, articles, images and communicate via integrated video chat. They also allow publicizing of things most cared about including news, stories, personal achievements and political opinions.
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